EP. 137 - BUILDING A SUCCESSFUL ABM PROGRAM! Strategy, Frameworks & Breaking Down Big Problems

This is a podcast episode titled, EP. 137 - BUILDING A SUCCESSFUL ABM PROGRAM! Strategy, Frameworks & Breaking Down Big Problems. The summary for this episode is: <p>In this special episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255);">Mason Cosby</a> shares a step-by-step guide to creating a winning account-based marketing (ABM) program. Originally featured on <em>What’s Your Process? The Podcast</em> by The Creative Brand, Mason dives into practical strategies for leveraging existing resources and building a scalable ABM approach.</p><p><br></p><p><strong>Best Moments:</strong></p><p>(02:05) Introduction to <em>Scrappy ABM</em> and its rapid growth</p><p>(04:15) Meeting clients where they are and delivering in the short term</p><p>(06:11) Identifying reasons why ABM might fail in an organization</p><p>(09:56) The account progression model and its seven stages</p><p>(22:38) The Four D framework: Data, Distribution, Destination, and Direction</p><p>(29:50) Breaking down the components of the Four D framework</p><p>(34:47) Breaking down big problems into smaller, manageable tasks</p><p>(36:41) Statistics on ABM program success rates and the challenges involved</p><p><br></p><p><strong>Special Note:</strong></p><p>This episode is repurposed from Mason’s guest appearance on <em>What’s Your Process? The Podcast</em> by <a href="https://www.thecreativebrand.io/whats-your-process" rel="noopener noreferrer" target="_blank">The Creative Brand</a>.</p>