EP. 92 - Using 1st & 3rd Party Data to Prioritize Accounts + Collaborating With Stakeholders w/ Tyler Pleiss (ex-Clari) | Scrappy Playbooks

This is a podcast episode titled, EP. 92 - Using 1st & 3rd Party Data to Prioritize Accounts + Collaborating With Stakeholders w/ Tyler Pleiss (ex-Clari) | Scrappy Playbooks. The summary for this episode is: <p>In this episode of "Scrappy ABM," host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> is joined by <a href="https://www.linkedin.com/in/tyler-pleiss/" rel="noopener noreferrer" target="_blank">Tyler Pleiss</a>, the Growth Marketing Manager at Movable Ink. Together, they dive into Tyler's practical approach to building and scaling an account-based marketing (ABM) program from the ground up, without relying on expensive technology platforms.</p><p><br></p><p>=================================</p><p><br></p><p><strong>Best Moments:</strong></p><p><br></p><p>(02:05) Tyler introduces Movable Ink, an email platform that provides personalization for B2C brands</p><p><br></p><p>(03:19) Defining account-based go-to-market and the key pillars of the strategy</p><p><br></p><p>(06:01) Using first and third-party data to prioritize accounts and align messaging</p><p><br></p><p>(10:48) The process of creating the targeted account list, involving cross-functional stakeholders</p><p><br></p><p>(16:04) The importance of collaboration in developing messaging and content for ABM campaigns</p><p><br></p><p>(19:00) Measuring success through KPIs and a framework for reporting on progress</p><p><br></p><p>(24:21) A specific win-back strategy being implemented, leveraging internal data insights</p><p><br></p><p>=================================</p><p><br></p><p><strong>Guest Bio:</strong></p><p><br></p><p>Tyler Pleiss is the Growth Marketing Manager at Movable Ink, an email personalization platform for B2C brands. He is responsible for building and scaling the company's account-based marketing program from the ground up. Tyler is known for his insightful newsletter on ABM strategies and approaches, which offers practical advice and real-world experiences.</p>