EP. 97 - Using Story-Driven Podcasting to Connect With Potential Clients and Partners | Scrappy Playbooks

This is a podcast episode titled, EP. 97 - Using Story-Driven Podcasting to Connect With Potential Clients and Partners | Scrappy Playbooks. The summary for this episode is: <p>In this episode, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> shares a powerful playbook for converting podcast guests into clients or partners by leveraging story-based interviews. He dives into the strategy of using podcasts as a relationship-building tool, where guests are invited to share their personal stories, fostering trust and long-term connections.</p><p><br></p><p>==============================</p><p><br></p><p><strong>Best Moments:</strong></p><p><br></p><p><strong>(01:16)</strong> Using story-driven interviews to connect with potential clients or partners, creating a foundation for future business relationships</p><p><br></p><p><strong>(02:04)</strong> How "The Marketing Ladder" podcast serves as a model for story-based podcasting, helping guests share their career journeys and successes</p><p><br></p><p><strong>(03:36)</strong> By focusing on talent acquisition and career stories, podcasts can build positive associations with target accounts, positioning the host as a connector in the industry</p><p><br></p><p><strong>(04:24)</strong> Strategies for engaging with guests after the interview, including personalized follow-ups and content sharing to maintain the relationship</p><p><br></p><p><strong>(06:09)</strong> Tips for selecting the type of stories that guests should share, ensuring it aligns with their experiences and the podcast's objectives</p><p><br></p><p><strong>(07:54)</strong> <strong>T</strong>he main objective of a story-based podcast — to build trust, which can lead to referrals, partnerships, and long-term business opportunities</p><p><br></p><p><strong>(09:37)</strong> Discussing the enduring value of relationships built through genuine, story-centered conversations</p><p><br></p><p><strong>(10:42)</strong> The importance of showing genuine care for guests and establishing oneself as a trustworthy partner</p>