EP. 75 - How Trigger Stacking Will Improve Your ABM Campaigns | Recorded as a SalesIntel Webinar

This is a podcast episode titled, EP. 75 - How Trigger Stacking Will Improve Your ABM Campaigns | Recorded as a SalesIntel Webinar. The summary for this episode is: <p>This episode of Scrappy ABM features a discussion between host <a href="https://www.linkedin.com/in/ariana-shannon-a68b4a106/" rel="noopener noreferrer" target="_blank">Ariana Shannon</a>, sales intel director of marketing, and guest <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a>, founder of Scrappy ABM. They talk about leveraging trigger stacking to enhance ABM campaign strategies without breaking the bank.</p><p><br></p><p>==========================================================================================</p><p><br></p><p><strong>Best Moments:</strong></p><p><br></p><p>(08:39) Why some ABM programs fail — trying to rely on just one intent signal rather than layering multiple triggers</p><p><br></p><p>(09:51) Overview of different types of intent data that can be used, including news data, partner data, website intent, predictive intent, buyer intent, and review sites</p><p><br></p><p>(05:48) Using the 4D framework (data, distribution, destination, direction) to build out activation playbooks</p><p><br></p><p>(11:53) Prospecting campaigns like website re-engagement for visitors who previously hit key pages</p><p><br></p><p>(14:05) Opportunities for closed-lost accounts and stalled pipeline</p><p><br></p><p>(15:02) Customer retention and expansion campaigns</p><p><br></p><p>==========================================================================================</p><p><br></p><p><strong>Guest Bio:</strong></p><p><br></p><p><strong>Ariana Shannon:</strong> Director of Marketing at SalesIntel, focused on leveraging data and intent signals to create effective ABM campaigns.</p>