EP. 146 - Who is ABM for?

This is a podcast episode titled, EP. 146 - Who is ABM for?. The summary for this episode is: <p>In this episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> explores who Account-Based Marketing (ABM) is best suited for and the essential criteria companies should meet before launching an ABM program. Mason shares insights on sales team requirements, product-market fit, contract value thresholds, and more to help you determine if ABM is the right approach for your business.</p><p><br></p><p><strong>Best Moments:</strong></p><p>(00:00) Introduction to the episode’s topic: Who is ABM for?</p><p>(01:05) ABM is primarily for B2B companies</p><p>(01:37) The importance of having a dedicated sales team</p><p>(03:32) Product-market fit and ethical selling in ABM</p><p>(06:10) The need for a larger average contract value (ACV)</p><p>(08:13) Ideal sales cycle length for ABM implementation</p><p>(09:09) The opportunity for deal expansion in ABM</p><p>(09:52) The importance of a clear market focus for target accounts</p><p>(10:39) Warning against implementing ABM if criteria are not met</p>