EP. 82 - Building a Personal Brand That Drives Revenue, Not Followers | Recorded as a Sales Assembly Personal Branding Session

This is a podcast episode titled, EP. 82 - Building a Personal Brand That Drives Revenue, Not Followers | Recorded as a Sales Assembly Personal Branding Session. The summary for this episode is: <p>In this episode, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> shares his expertise on building a personal brand on LinkedIn to drive revenue, not followers.</p><p><br></p><p>===============================================</p><p><br></p><p><strong>Best Moments:</strong></p><p><br></p><p>(01:06) Mason's background and how he used LinkedIn to source $2.2 million in revenue over 18 months</p><p><br></p><p>(04:02) Positioning yourself, engaging buyers, and engaging the community</p><p><br></p><p>(05:10) The "Condensed Connections, Comments, Content, Community" framework</p><p><br></p><p>(09:11) Defining your personal and professional identity for your personal brand</p><p><br></p><p>(10:23) Condensing your brand into consistent personality traits</p><p><br></p><p>(11:33) Mason's approach to personal branding: founder, family man, and supporting traits</p><p><br></p><p>(13:39) Questions to ask yourself when defining your professional identity</p><p><br></p><p>(18:55) Tactics for connecting with prospects, opportunities, customers, and team members on LinkedIn</p><p><br></p><p>(26:28) The importance of commenting on influencers' posts to engage their audiences</p><p><br></p><p>(29:09) Determining what to talk about on social media and the 3-1-1 content strategy</p><p><br></p><p>(35:55) The role of community in personal branding and finding interesting offline activities to share online</p>