EP. 134 - RETHINKING ABM: Mason Cosby’s Game-Changing Approach to Growth 🚀

This is a podcast episode titled, EP. 134 - RETHINKING ABM: Mason Cosby’s Game-Changing Approach to Growth 🚀. The summary for this episode is: <p>In this special episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> shares a rerelease of his guest appearance on <em>The B2B Growth Blueprint</em> podcast, hosted by <a href="https://www.linkedin.com/in/remarkablemark/" rel="noopener noreferrer" target="_blank">Mark Osborne</a>. Mason dives into his "scrappy" approach to account-based marketing (ABM) and explains why it’s more effective than traditional methods.</p><p><br></p><p><strong>Best Moments:</strong></p><p>(00:32) Introduction to the episode as a rerelease from another podcast</p><p>(01:39) Overview of Mason Cosby's background and expertise</p><p>(02:11) Definition of account-based marketing (ABM) and related terms</p><p>(06:28) Importance of identifying the best-fit customers for ABM</p><p>(11:49) Strategies for defining target accounts in ABM</p><p>(21:49) What makes "scrappy" ABM different from other approaches</p><p>(26:02) The importance of focusing on people, process, and then technology</p><p>(29:14) Future plans for <em>Scrappy ABM</em>, including free educational content</p><p><br></p><p><strong>Check out <em>The B2B Growth Blueprint</em></strong>: <a href="https://podcasts.apple.com/us/podcast/the-b2b-growth-blueprint/id1737241188" rel="noopener noreferrer" target="_blank">Listen on Apple Podcasts</a></p>