Ep. 167 - The Art of Creating Serendipity, With Justin Schmidt From JobSync

This is a podcast episode titled, Ep. 167 - The Art of Creating Serendipity, With Justin Schmidt From JobSync. The summary for this episode is: <p>In this episode of <em>Scrappy ABM</em>, host <a href="https://app.casted.us/account/210/shows/df163225-934b-4499-b9de-e8d643f9cedb/episodes/f8d025bf-6dd5-42fd-b354-034701373557/info#:~:text=https%3A//www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> interviews <a href="https://www.linkedin.com/in/justinallenschmidt" rel="noopener noreferrer" target="_blank">Justin Schmidt</a>, VP of Marketing at JobSync, about how small teams can run impactful ABM programs without costly martech stacks—by leaning into relationships, resourcefulness, and a deep understanding of their best-fit customers.</p><p><br></p><p><strong>Best Moments:</strong></p><p>(00:10) Why scrappy ABM matters more than ever in today’s economic climate</p><p>(03:02) “You can't say we spent a dollar to generate 75¢ in pipeline”</p><p>(03:35) How to identify your ABM audience by analyzing your top customers</p><p>(05:34) Winning internal buy-in by showing alignment with what already works</p><p>(08:35) Why traditional digital ABM often falls short for smaller companies</p><p>(10:12) Using LinkedIn mutuals to spark warm intros to target accounts</p><p>(12:46) Tools like Bardeen that make connection-scraping fast and scrappy</p><p>(16:47) Tapping into professional communities to generate ABM opportunities</p><p>(18:45) Creating “moments of serendipity” as your core ABM strategy</p><p>(19:43) Boeing’s hockey-team sponsorship: the ultimate ABM play?</p><p><br></p><p><strong>Guest Bio</strong></p><p>Justin Schmidt is the VP of Marketing at JobSync, a company focused on hiring operations. With deep experience leading marketing at early-stage, niche-market companies, Justin has built a reputation for designing resource-conscious ABM strategies that prioritize real relationships over expensive tools. He’s a champion of leveraging communities and mutual connections to drive pipeline in a practical, authentic way.</p>