EP. 99 - How to Convert Podcast Guests Into CUSTOMERS | Scrappy Playbooks

This is a podcast episode titled, EP. 99 - How to Convert Podcast Guests Into CUSTOMERS | Scrappy Playbooks. The summary for this episode is: <p>In this episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> discusses strategies for turning podcast guests into customers, focusing on conversion-based playbooks specifically designed for account-based marketing (ABM). Mason shares actionable insights on leveraging podcast interviews as a way to build relationships and create sales opportunities.</p><p><br></p><p>================================</p><p><br></p><p><strong>Best Moments:</strong></p><p><br></p><p><strong>(01:16)</strong> Using podcasts to convert guests into customers through immediate, conversion-based strategies</p><p><br></p><p><strong>(01:53)</strong> Free consulting and peer-to-peer conversation models</p><p><br></p><p><strong>(02:22)</strong> How hosting podcasts can offer guests a preview of what working together would be like</p><p><br></p><p><strong>(03:43)</strong> Using podcast episodes to produce content that benefits both sales and marketing teams</p><p><br></p><p><strong>(04:38)</strong> Conducting subtle discovery conversations to uncover key insights</p><p><br></p><p><strong>(06:28)</strong> Leveraging expert hosts to challenge guests' thinking</p><p><br></p><p><strong>(08:54)</strong> How to use podcast content to inform sales teams about potential opportunities</p><p><br></p><p><strong>(10:28)</strong> How to follow up with guests after the episode using the information gathered during the interview</p><p><br></p><p><strong>(11:51)</strong> Why having an expert host is essential for turning podcast guests into paying customers</p><p><br></p><p><strong>(12:50)</strong> Key tactics for building trust with guests and showcasing expertise during podcast interviews to facilitate conversions</p>