EP. 65 - The 4D Framework For Simplifying Your ABM Strategy

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This is a podcast episode titled, EP. 65 - The 4D Framework For Simplifying Your ABM Strategy. The summary for this episode is: <p>In this week's Scrappy ABM episode, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> introduces the 4D framework for simplifying ABM strategy. This framework breaks down ABM into four key components: data, distribution, destination, and direction. Listeners can expect to learn a repeatable structure to organize and launch effective ABM programs.</p><p><br></p><p><strong>Best Moments:</strong></p><p><br></p><p>(02:04) Data - Identifying who to target and why, typically starting with closed-lost accounts. This brings low risk to test messages and account targeting</p><p><br></p><p>(07:02) Distribution - The channels used to reach your accounts, including email, phone calls, and social media</p><p><br></p><p>(07:27) Destination - The content you provide to move accounts along, like case studies of similar companies finding success from your solution</p><p><br></p><p>(08:04) Direction - Tracking engagement to surface accounts ready for further sales follow-up</p>

DESCRIPTION

In this week's Scrappy ABM episode, host Mason Cosby introduces the 4D framework for simplifying ABM strategy. This framework breaks down ABM into four key components: data, distribution, destination, and direction. Listeners can expect to learn a repeatable structure to organize and launch effective ABM programs.


Best Moments:


(02:04) Data - Identifying who to target and why, typically starting with closed-lost accounts. This brings low risk to test messages and account targeting


(07:02) Distribution - The channels used to reach your accounts, including email, phone calls, and social media


(07:27) Destination - The content you provide to move accounts along, like case studies of similar companies finding success from your solution


(08:04) Direction - Tracking engagement to surface accounts ready for further sales follow-up