EP. 136 - PODCASTING FOR ABM SUCCESS! 🎙️ Mason Cosby on Strategies & Metrics for Podcast Programs

This is a podcast episode titled, EP. 136 - PODCASTING FOR ABM SUCCESS! 🎙️ Mason Cosby on Strategies & Metrics for Podcast Programs. The summary for this episode is: <p>In this episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255);">Mason Cosby</a> dives into podcast strategies for Account-Based Marketing (ABM). He explores three podcast types—content engine, public figure, and account-based—and shares actionable insights on how to measure podcast success while creating an impactful strategy tailored to your niche.</p><p><br></p><p><strong>Best Moments:</strong></p><p>(02:05) Introduction to Account-Based Marketing (ABM)</p><p>(07:24) Top reasons why podcast programs fail</p><p>(10:14) Three types of podcasts: content engine, public figure, and account-based</p><p>(16:47) Measuring success for content engine podcasts</p><p>(22:41) Public figure podcasts and their benefits</p><p>(25:55) Account-based podcasts and their strategy</p><p>(36:49) Adapting the account-based podcast approach for different niches</p><p>(43:26) How to measure the success of an account-based podcast</p>