EP. 124 - Pete Lorenco Unpacks Key Strategies for Targeted Marketing Success

This is a podcast episode titled, EP. 124 - Pete Lorenco Unpacks Key Strategies for Targeted Marketing Success. The summary for this episode is: <p>In this informative episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> sits down with <a href="https://www.linkedin.com/in/peter-lorenco/" rel="noopener noreferrer" target="_blank">Pete Lorenco</a>, a seasoned expert from PathFactory, to explore the foundational aspects of setting up and running an effective account-based marketing (ABM) program. They delve into strategies for identifying target accounts, tailoring content to meet specific client needs, and the crucial metrics to track ABM success.</p><p><br></p><p><strong>Key Moments:</strong></p><p><strong>(02:48)</strong> How to determine and select target accounts for an ABM initiative.</p><p><strong>(05:52)</strong> Best practices for choosing distribution channels to reach the target audience.</p><p><strong>(11:03)</strong> Tips for creating content that resonates with specific accounts.</p><p><strong>(19:53)</strong> Discussing how to effectively measure the impact and success of ABM campaigns.</p><p><strong>(25:33)</strong> Common challenges and unexpected roadblocks in ABM implementation.</p><p><strong>(30:39)</strong> Simplified metrics to evaluate ABM performance without needing advanced tools.</p><p><br></p><p><strong>Guest Bio:</strong></p><p>Pete Lorenco is a marketing strategist at PathFactory, known for its robust content insight and activation platform. He specializes in the development and execution of ABM strategies, with a proven track record of enhancing engagement and boosting sales pipelines in diverse market segments. Pete brings a practical approach to integrating ABM tactics with broader marketing goals, providing listeners with actionable insights to optimize their marketing efforts.</p>