Ep. 162 - Signage & Graphics ABM Hack! Targeting Strategy for US Retail Brands with 100+ Locations

This is a podcast episode titled, Ep. 162 - Signage & Graphics ABM Hack! Targeting Strategy for US Retail Brands with 100+ Locations. The summary for this episode is: <p>In this episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> responds to a newsletter audience question from Liana about developing an ABM (Account-Based Marketing) strategy for targeting large retail brands in the US with 100+ locations for retail store signage and graphics services.</p><p><br></p><p><br></p><p><strong>Best Moments:</strong></p><p><br></p><ul><li>(00:32) Introduction to the newsletter audience program breakdown format</li><li>(00:50) Overview of Liana’s ICP, service, and goals</li><li>(01:02) Need for greater specificity in defining the target ICP</li><li>(01:35) Recommendation to narrow down “retail brands” to specific retail sectors</li><li>(02:20) Importance of identifying where the target audience “lives”</li><li>(03:03) Suggestion for showcasing before/after store walkthrough content</li><li>(03:51) Strategy for narrowing target list to a manageable number (around 50 companies)</li><li>(04:14) Leveraging existing customer relationships for referrals</li><li>(05:24) Value of geographical segmentation for in-person demonstrations</li><li>(06:30) Final recommendations on list size and targeting approach</li><li>(06:53) Invitation to subscribe to the <em>Scrappy ABM</em> newsletter</li></ul>