Ep. 51- Lean Coffee is the NEW Structured with Jim Gilkey I Scrappy Playbooks

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This is a podcast episode titled, Ep. 51- Lean Coffee is the NEW Structured with Jim Gilkey I Scrappy Playbooks. The summary for this episode is: <p>In this episode of Scrappy ABM, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> interviews <a href="https://www.linkedin.com/in/jgilkey/" rel="noopener noreferrer" target="_blank">Jim Gilkey</a>, an Account Manager at <a href="https://terminus.com/" rel="noopener noreferrer" target="_blank">Terminus</a> and host of the podcast "<a href="https://www.accountbasedbeverages.com/" rel="noopener noreferrer" target="_blank">Account Based Beverages</a>." They discuss a $0 budget account-based marketing playbook that uses a "lean coffee" style roundtable event to connect prospects and customers.</p><p><br></p><p>Key Discussion Points:</p><p><br></p><p>- What a lean coffee roundtable event is and how it works</p><p>- Tips for determining who to invite to the roundtables</p><p>- Planning considerations like timing and potential roadblocks</p><p>- Why focusing deeply on researching just one target account can yield insights that apply more broadly</p>

DESCRIPTION

In this episode of Scrappy ABM, host Mason Cosby interviews Jim Gilkey, an Account Manager at Terminus and host of the podcast "Account Based Beverages." They discuss a $0 budget account-based marketing playbook that uses a "lean coffee" style roundtable event to connect prospects and customers.


Key Discussion Points:


- What a lean coffee roundtable event is and how it works

- Tips for determining who to invite to the roundtables

- Planning considerations like timing and potential roadblocks

- Why focusing deeply on researching just one target account can yield insights that apply more broadly