Ep. 166 - ORTHO-ABM Playbook! Tactics to Land 10 Meetings/Month with 24/7 Chat for Practices 💬

This is a podcast episode titled, Ep. 166 - ORTHO-ABM Playbook! Tactics to Land 10 Meetings/Month with 24/7 Chat for Practices 💬. The summary for this episode is: <p>In this episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> dissects newsletter reader <strong>Joe’s</strong> challenge: selling a 24/7 chat-service product to growth-minded operators at independent orthopedic practices—on a scrappy budget. Mason lays out a step-by-step ABM playbook, from pinpointing buying triggers to launching a niche podcast that doubles as a pipeline engine.</p><p><br></p><p><strong>Best Moments:</strong></p><p>(00:32) Introduction to Joe’s ABM hurdle—independent orthopedic practices</p><p>(01:35) Setting realistic conversion expectations &amp; timeframes</p><p>(02:08) Budget-cycle insights and buying trends in indie practices</p><p>(03:03) Identifying the trigger point when practices need 24/7 chat</p><p>(03:58) Finding prospects in associations and private communities</p><p>(04:09) Geomapping accounts for hyper-targeted ads</p><p>(04:38) Content strategy: demos, testimonials &amp; proof points</p><p>(05:37) Why launching a podcast for practice owners is a game-changer</p><p>(06:39) How the podcast can reliably book 10 meetings per month</p><p>(07:16) Soft-selling at the close of each podcast interview</p>