EP. 101 - Leveraging Job Changers for Quick Pipeline Generation | Scrappy Playbooks

This is a podcast episode titled, EP. 101 - Leveraging Job Changers for Quick Pipeline Generation | Scrappy Playbooks. The summary for this episode is: <p>In this episode, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> discusses the value of tracking job changers as a signal for generating quick pipeline. He shares cost-effective strategies for identifying, engaging with, and converting job changers to build a solid account-based marketing (ABM) program.</p><p><br></p><p>========================================</p><p><br></p><p><strong>Key Discussion Points:</strong></p><p><br></p><p><strong>(01:20)</strong> Why job changers are a valuable data point for identifying new business opportunities quickly</p><p><br></p><p><strong>(02:56)</strong> How to use your existing CRM system to identify job changers and potential opportunities</p><p><br></p><p><strong>(05:04)</strong> Tips for approaching job changers who are settling into new positions and how to offer value during this transitional period</p><p><br></p><p><strong>(08:18)</strong> Content strategies tailored specifically for job changers and how to distribute them effectively</p><p><br></p><p><strong>(11:15)</strong> Nurturing relationships with job changers who are still searching for their next opportunity</p><p><br></p><p><strong>(13:30)</strong> How to track, engage, and convert job changers into actionable leads for your ABM strategy</p>