EP. 89 - The Importance of Relevance and Context For Your ABM Program with Nick Zeckets | Scrappy Playbooks

This is a podcast episode titled, EP. 89 - The Importance of Relevance and Context For Your ABM Program with Nick Zeckets | Scrappy Playbooks. The summary for this episode is: <p>In this episode, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> discusses the fundamentals of account-based marketing (ABM) with <a href="https://www.linkedin.com/in/nzeckets/" rel="noopener noreferrer" target="_blank">Nick Zeckets</a>, including frameworks, strategies, and best practices for building effective ABM programs without breaking the bank.</p><p><br></p><p>================================</p><p><br></p><p><strong>Best Moments:</strong></p><p><br></p><p>(04:45) Discussing the target audience for Scrappy ABM's services</p><p><br></p><p>(09:01) Why Mason is passionate about ABM and its ability to benefit everyone involved when done well</p><p><br></p><p>(14:58) The importance of relevance and context in ABM outreach</p><p><br></p><p>(20:27) The hallmarks of a phenomenal ABM program</p><p><br></p><p>(28:29) The process of creating effective content for ABM campaigns</p><p><br></p><p>(34:31) Strategies for extracting subject matter expertise from SMEs for content creation</p><p><br></p><p>(44:31) The importance of covering various mediums (podcasts, webinars, events) for content creation</p><p><br></p><p>(50:50) The ideal criteria for organizations to implement ABM programs successfully</p>