EP. 108 - How to Implement SIGNAL-BASED Strategies for Effective Go-to-Market

This is a podcast episode titled, EP. 108 - How to Implement SIGNAL-BASED Strategies for Effective Go-to-Market. The summary for this episode is: <p>In this episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> welcomes <a href="https://www.linkedin.com/in/isaac-ware/" rel="noopener noreferrer" target="_blank">Isaac Ware</a> and <a href="https://www.linkedin.com/in/trinitynguyen/" rel="noopener noreferrer" target="_blank">Trinity Nguyen</a> from UserGems to discuss signal-based go-to-market strategies. They explore the definition of signals, how to identify and leverage them, and common misconceptions in the industry.</p><p><br></p><p><strong>Best Moments:</strong></p><p><br></p><p>(00:32) Introduction to signal-based go-to-market strategies</p><p><br></p><p>(01:35) Definition of signals in go-to-market context</p><p><br></p><p>(03:00) Identifying viable signals within customer base</p><p><br></p><p>(07:26) Common misconceptions about signals and intent data</p><p><br></p><p>(10:52) Time sensitivity of contact vs. account signals</p><p><br></p><p>(13:31) Operationalizing stacked signals for BD teams</p><p><br></p><p>(16:21) Theming and grouping signals for effective implementation</p><p><br></p><p>(19:43) Hurdles in implementing signal-based approaches</p><p><br></p><p>(22:32) Introduction to Scrappy ABM Master Class resource</p><p><br></p><p><strong>Guest Bios:</strong></p><p><br></p><p><a href="https://www.linkedin.com/in/isaac-ware/" rel="noopener noreferrer" target="_blank">Isaac Ware</a> is a representative from UserGems, a company specializing in signal-based marketing and sales solutions. Isaac brings expertise in leveraging customer data and signals to improve go-to-market strategies.</p><p><br></p><p><a href="https://www.linkedin.com/in/trinitynguyen/" rel="noopener noreferrer" target="_blank">Trinity Nguyen</a> is also from UserGems and contributes insights on implementing signal-based approaches, particularly focusing on the practical aspects of operationalizing these strategies for sales and marketing teams.</p>