Ep. 165 - Push Your Data, Don’t Pull — Simplify Metrics and Win, with Nadia Davis from CaliberMind

This is a podcast episode titled, Ep. 165 - Push Your Data, Don’t Pull — Simplify Metrics and Win, with Nadia Davis from CaliberMind. The summary for this episode is: <p>In this episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> chats with <a href="https://www.linkedin.com/in/nadia-davis-mba/" rel="noopener noreferrer" target="_blank">Nadia Davis</a>, VP of Marketing at CaliberMind, about honing in on the right target accounts and proving ABM impact—without blowing the budget.</p><p><br></p><p><strong>Best Moments:</strong></p><p>(01:33) How to find your ABM audience by leveraging sales knowledge and customer patterns</p><p>(04:46) Using current customer data to validate and refine your ICP</p><p>(08:51) Tactical approaches to ABM that don’t require pricey platforms</p><p>(14:09) Tools for measuring ABM success at different maturity levels</p><p>(17:54) Building effective account-based reporting in existing systems</p><p>(24:19) Why data should be pushed in dashboards, not manually pulled</p><p>(27:38) Simplifying metrics when reporting to executives</p><p><br></p><p><strong>Guest Bio</strong></p><p>Nadia Davis is the VP of Marketing at CaliberMind. Known for building high-impact ABM programs and clear measurement frameworks, she previously led sophisticated ABM initiatives at Pay It, demonstrating ROI to executive leadership through smart reporting and storytelling with data.</p>