EP. 139 - AFFORDABLE ABM STRATEGIES! Jenna Bayler on Practical, Scalable Campaigns

This is a podcast episode titled, EP. 139 - AFFORDABLE ABM STRATEGIES! Jenna Bayler on Practical, Scalable Campaigns. The summary for this episode is: <p>In this episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255);">Mason Cosby</a> chats with <a href="https://www.linkedin.com/in/jenna-bayler-8b256a43/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255);">Jenna Bayler</a>, Director of Marketing Operations at Kinective, about implementing account-based marketing (ABM) programs without overspending. Jenna shares actionable insights on identifying ideal customers, crafting engaging content, and aligning metrics with sales objectives for effective ABM campaigns.</p><p><br></p><p><strong>Best Moments:</strong></p><p>(01:41) Identifying the ideal customer profile for ABM</p><p>(04:53) Building a target account list</p><p>(07:25) Creating engaging content for ABM campaigns</p><p>(13:43) Aligning content with the buyer's journey</p><p>(17:21) Measuring success in ABM programs</p><p>(20:54) Unexpected challenges in ABM implementation</p><p>(22:33) Final advice for launching ABM programs</p><p><br></p><p><strong>Key Insights:</strong></p><ul><li>The importance of involving multiple departments to define the ideal customer profile.</li><li>How to utilize progressive form strategies and align marketing metrics with sales objectives.</li><li>Leveraging existing successful strategies creatively to scale ABM programs.</li></ul><p><br></p><p><strong>Guest Bio:</strong></p><p><a href="https://www.linkedin.com/in/jenna-bayler-8b256a43/" rel="noopener noreferrer" target="_blank">Jenna Bayler</a> is the Director of Marketing Operations at Kinective, a company connecting various banking software systems. With expertise in HubSpot and data-driven marketing, Jenna specializes in aligning marketing efforts with sales goals and implementing scalable ABM strategies tailored to the financial technology sector.</p>