EP. 13 - Unleashing Big Results on a Limited Ad Spend l Recorded On SaaS District

This is a podcast episode titled, EP. 13 - Unleashing Big Results on a Limited Ad Spend l Recorded On SaaS District. The summary for this episode is: <p>Mason Cosby is the Director of Demand Generation at Sales Assembly, a leading organization that offers Elevated Learning &amp; Development for GTM Teams, where he leads the development of impactful B2B programs. His journey in sales and marketing began as a means to pursue flexibility for seminary studies. In addition to his role at Sales Assembly, Mason hosts "The Marketing Ladder" podcast and serves as a GTM Ambassador at GTM Partners, solidifying his influence in the marketing community.</p><p><br></p><p>In this episode, we cover: </p><p>00:00 - Intro </p><p>01:25 - Mason's 200 Dollar Tech Stack</p><p>05:52 - Growing Reach and Driving SQLs on a Limited Budget</p><p>07:53 - Comparing Costs and ROI of Podcasting</p><p>12:31 - Pitching Podcast Guests into a SQL Conversation</p><p>16:14 - Maximazing Reach in the Post Recording Phase</p><p>20:41 - Purpose of Your Podcast + Guest Engagement</p><p>25:01 - Podcasting Results and Investment Return</p><p>28:45 - The Future of Digital Marketing with Artificial Intelligence</p><p>30:14 - Mason's Favorite Activity To Get Into a Flow State</p><p>30:40 - Mason's Piece Of Advice For His Younger Self</p><p>32:22 - Mason's Biggest Challenges at Sales Assembly </p><p>33:17 - Instrumental Resources For Mason's Success</p><p>36:03 - What Does Success Mean for Mason Today </p><p>37:33 - Get In Touch With Mason</p>