EP. 154 - Using Podcasts For ABM Success In Scientific Instrumentation

This is a podcast episode titled, EP. 154 - Using Podcasts For ABM Success In Scientific Instrumentation. The summary for this episode is: <p>In this episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> sits down with <a href="https://www.linkedin.com/in/doliva/" rel="noopener noreferrer" target="_blank">David Oliva</a>, General Manager of <strong>Organomation</strong>, to discuss how he leveraged <strong>podcasting as an account-based marketing (ABM) tool</strong> in the <strong>scientific instrumentation industry</strong>. David shares how his podcast strategy helped engage key prospects, build industry relationships, and drive measurable business results.</p><p><br></p><p><strong>Best Moments</strong></p><p>(01:21) Why Organomation launched a podcast for ABM</p><p>(05:13) Breaking down the affordable podcast setup process</p><p>(07:55) How David finds and secures podcast guests</p><p>(12:14) Turning podcast guests into <strong>sales conversations</strong></p><p>(15:50) Podcasting’s impact on industry visibility and networking</p><p>(17:44) Success metrics and business impact from the podcast</p><p>(19:23) <strong>David’s advice for companies considering podcasting for ABM</strong></p><p><br></p><p>David's insights offer a <strong>practical playbook</strong> for anyone looking to incorporate podcasting into their ABM strategy—especially in <strong>niche B2B industries</strong> like scientific equipment and laboratory solutions.</p>