$2M in 2 Years Through Account-Based Podcasting | Ep. 212

This is a podcast episode titled, $2M in 2 Years Through Account-Based Podcasting | Ep. 212. The summary for this episode is: <p>Most agencies are stuck in a cycle of referrals, one-off Google searches, or being carried by a few loyal clients. That reality often leaves growth out of your control, pricing in a race to the bottom, and revenue unpredictable. In this live episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> sits down with <a href="https://www.linkedin.com/in/joseph-lewin/" rel="noopener noreferrer" target="_blank">Joseph Lewin</a>, head of podcast strategy at Scrappy ABM, to reveal how agencies can flip that script through account-based podcasting.</p><p>ㅤ</p><p>With data, real client results, and behind-the-scenes process, Mason and Joseph walk through the exact steps to generate conversations with best-fit decision makers, build strategic relationships, and predictably drive revenue. This isn’t about chasing downloads or fluffy brand metrics—it’s about creating $2M in sales within two years by building a system that works even if you start with zero listeners.</p><p>ㅤ</p><h2>👤 Guest Bio</h2><p><a href="https://www.linkedin.com/in/joseph-lewin/" rel="noopener noreferrer" target="_blank">Joseph Lewin</a> is the Head of Podcast Strategy at Scrappy ABM. Since 2021, he has launched 38 podcasts, directly helping hosts generate over $6 million in trackable revenue from their shows. Beyond B2B strategy, Joseph also runs a YouTube channel where he experiments with building, burning, and creating from logs—showcasing his creativity both in and outside of business.</p><p>ㅤ</p><h2>📌 What We Cover</h2><ul><li>Why most marketing agencies are commoditized and how podcasting changes that dynamic</li><li>The three overlooked questions every agency should answer before launching a show</li><li>Real-world examples of $2M+ in revenue sourced through account-based podcasting</li><li>The three main podcast models: content engine, account-based, and public figure</li><li>Why 90% of shows fail and how to avoid the common pitfalls of measurement, consistency, and promotion</li><li>A 30-day launch framework to secure conversations with best-fit customers</li><li>Practical guest outreach strategies that consistently book decision makers</li><li>How to turn post-episode follow-up into pipeline and referrals</li></ul><p>ㅤ</p><h2>🔗 Resources Mentioned</h2><ul><li><a href="https://scrappyabm.com" rel="noopener noreferrer" target="_blank">Scrappy ABM</a>: Visit for more ABM tips and strategies.</li><li><a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Connect with Mason on LinkedIn</a> for a conversation about ABM</li><li><a href="https://www.linkedin.com/in/joseph-lewin/" rel="noopener noreferrer" target="_blank">Connect with Joseph Lewin on LinkedIn</a></li></ul><p>ㅤ</p><p>If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to the <em>Scrappy ABM</em> podcast for more expert discussions. Don't forget to leave a review and share this episode with your team or fellow marketers!</p>