EP. 104 - How Sales Intel Academy TRANSFORMED Customer Education and ABM w/ Arianna Shannon

This is a podcast episode titled, EP. 104 - How Sales Intel Academy TRANSFORMED Customer Education and ABM w/ Arianna Shannon. The summary for this episode is: <p>In this episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> interviews <a href="https://www.linkedin.com/in/ariana-shannon-a68b4a106/" rel="noopener noreferrer" target="_blank">Arianna Shannon</a>, Director of Marketing and Brand at Sales Intel, about their customer enablement and education program. They discuss the creation of Sales Intel Academy, challenges in implementing the program, and strategies for building effective ABM programs.</p><p><br></p><p><strong>Best Moments:</strong></p><p><br></p><p>(00:02:02) Overview of Sales Intel's customer enablement program</p><p><br></p><p>(00:04:43) The creation of Sales Intel Academy</p><p><br></p><p>(00:08:05) Prioritizing audiences within customer accounts</p><p><br></p><p>(00:12:21) Distribution channels for customer communication</p><p><br></p><p>(00:14:41) Challenges in building the program</p><p><br></p><p>(00:16:55) Advice for building a first ABM program</p><p><br></p><p><strong>Guest Bio:</strong></p><p>Arianna Shannon is the Director of Marketing and Brand at Sales Intel. With a career focused on startups, she brings extensive experience in developing and implementing marketing strategies. At Sales Intel, Arianna plays a key role in creating customer enablement programs and leading initiatives like the Sales Intel Academy to enhance customer experience and success.</p>