EP. 81 - Leveraging LinkedIn Ads and New Ad Formats with AJ Wilcox | Scrappy Playbooks

This is a podcast episode titled, EP. 81 - Leveraging LinkedIn Ads and New Ad Formats with AJ Wilcox | Scrappy Playbooks. The summary for this episode is: <p>In this episode of "Scrappy ABM," host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> is joined by <a href="https://www.linkedin.com/in/wilcoxaj/" rel="noopener noreferrer" target="_blank">AJ Wilcox</a>, CEO of B2Linked, to discuss how to use LinkedIn ads for an account-based marketing program and generate tangible results.</p><p><br></p><p>=====================================================</p><p><br></p><p><strong>Best Moments:</strong></p><p><br></p><p>(08:52) The power of Thought Leader Ads, which drive 10-15x higher engagement than regular company ads</p><p><br></p><p>(11:13) Using document ads with a "highlight reel" approach, treating them like carousels, to drive engagement</p><p><br></p><p>(15:54) LinkedIn's Conversions API and Revenue Attribution Report for closed-loop attribution</p><p><br></p><p>(18:53) Starting an ABM program on LinkedIn with a budget as low as $1,000 per month for a small audience</p><p><br></p><p>(20:13) The use of LinkedIn's Predictive Audiences and targeting by job function and seniority for better reach</p><p><br></p><p>(22:07) Potential roadblocks, such as accessing company lists and integrating with CRMs like HubSpot</p><p><br></p><p>(23:45) Upcoming beta allowing sales teams to feed their tagged prospects directly into LinkedIn ads</p><p><br></p><p>=====================================================</p><p><br></p><p><strong>Guest Bio:</strong></p><p><br></p><p>AJ Wilcox is the CEO of B2Linked, a LinkedIn ads agency. He has over a decade of experience running LinkedIn ads, having spent over $150 million on the platform. AJ is an expert in leveraging LinkedIn for account-based marketing and helps brands achieve tangible results through targeted advertising.</p>