EP. 138 - LEVERAGING PODCASTING FOR ABM SUCCESS! Mike Allton on Strategies, Tools & Patience

This is a podcast episode titled, EP. 138 - LEVERAGING PODCASTING FOR ABM SUCCESS! Mike Allton on Strategies, Tools & Patience. The summary for this episode is: <p>In this episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255);">Mason Cosby</a> sits down with <a href="https://www.linkedin.com/in/mikeallton/" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255);">Mike Allton</a>, Chief Storyteller at Agorapulse, to explore how podcasting can be a powerful tool for account-based marketing (ABM). They discuss targeting, tech stacks, and measuring podcast success beyond vanity metrics.</p><p><br></p><p><strong>Best Moments:</strong></p><p>(01:48) Targeting the right audience on LinkedIn for B2B SaaS</p><p>(06:29) Strategies to make guests comfortable joining the podcast</p><p>(10:49) Tech stack for podcast production and distribution</p><p>(15:46) Measuring success beyond vanity metrics like downloads</p><p>(21:34) Overcoming roadblocks and being patient with guests</p><p><br></p><p><strong>Guest Bio:</strong></p><p><a href="https://www.linkedin.com/in/mikeallton/" rel="noopener noreferrer" target="_blank">Mike Allton</a> is the Chief Storyteller at Agorapulse, a leading social media management tool. An experienced podcaster and content creator, Mike runs multiple shows for Agorapulse and his own AI-focused podcast. He is passionate about leveraging podcasting as a key ABM strategy and using AI to streamline the production process.</p>