EP. 74 - Auditing LetterDrop's Podcast and Content Engine With Parthi Loganathan | Actionable Audits

This is a podcast episode titled, EP. 74 - Auditing LetterDrop's Podcast and Content Engine With Parthi Loganathan | Actionable Audits. The summary for this episode is: <p>In this episode of Scrappy ABM, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> interviews <a href="https://www.linkedin.com/in/parthiloganathan/" rel="noopener noreferrer" target="_blank">Parthi Loganathan</a>, CEO and Founder of Letterdrop, to audit Parthi's marketing podcast and provide recommendations on how to improve it. Listeners can expect to learn best practices around podcast goal-setting, audience targeting, measuring success, promotion strategies, and content planning.</p><p><br></p><p>=============================================================================</p><p><br></p><p><strong>Best Moments:</strong></p><p><br></p><p>(03:08) Setting goals for a marketing podcast — content engine vs account-based approach</p><p><br></p><p>(16:22) Defining the target listener persona in detail</p><p><br></p><p>(27:45) Driving podcast promotion through existing channels</p><p><br></p><p>(34:04) Developing a content strategy tied to product messaging</p><p><br></p><p>(37:50) Recommendations for improvement: offers, audience focus, measurement, and promotion</p><p><br></p><p>=============================================================================</p><p><br></p><p><strong>Guest Bio:</strong></p><p><br></p><p>Parthi Loganathan is CEO and Founder of Letterdrop, a software company selling marketing automation tools to B2B companies.</p>