Tripling Revenue in Six Months: Podcasting as an Account-Based Playbook with Logan Lyles | Ep. 177

This is a podcast episode titled, Tripling Revenue in Six Months: Podcasting as an Account-Based Playbook with Logan Lyles | Ep. 177. The summary for this episode is: <p>Scrappy ABM welcomes <a href="https://www.linkedin.com/in/loganlyles/" rel="noopener noreferrer" target="_blank">Logan Lyles</a>, Director of Growth at Business Builders, for a candid look at how podcasting can unlock revenue and real relationships for agency owners and service businesses. Host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> shares how many founders look to build ABM programs but find podcasting is the better fit, especially for those with founder-led expertise.</p><p><br></p><p><a href="https://www.linkedin.com/in/loganlyles/" rel="noopener noreferrer" target="_blank">Logan Lyles</a> walks through his journey from technology sales to running Sweet Fish Media’s podcast and closing their first guest as a client within 35 days. Listeners will hear how Logan and the team tripled business in just six months and scaled with a content-based networking approach, where podcast guests are the best-fit customers. The episode covers how to decide between audience growth or account-based podcasting, how to build your process, and the tools that make it easier than ever—plus smart tactics for booking, follow-up, and turning interviews into closed deals.</p><p><br></p><h2>👤 Guest Bio</h2><p><a href="https://www.linkedin.com/in/loganlyles/" rel="noopener noreferrer" target="_blank">Logan Lyles</a> is Director of Growth at Business Builders. He describes himself as a marketer who feels too much like a salesperson and a salesperson who's too much of a marketer to be comfortable in either camp. Logan helped Sweet Fish Media triple revenue in six months by using podcasting as a strategic playbook to engage and convert their best-fit customers. <a href="https://www.linkedin.com/in/loganlyles/" rel="noopener noreferrer" target="_blank">Connect with Logan Lyles on LinkedIn</a></p><p><br></p><h2>📌 What We Cover</h2><ul><li><a href="https://www.linkedin.com/in/loganlyles/" rel="noopener noreferrer" target="_blank">Logan Lyles</a> on feeling “the weirdo in between” sales and marketing, and how that led him to podcasting</li><li>The original move from blog writing to podcasting at Sweet Fish Media</li><li>How <a href="https://www.linkedin.com/in/loganlyles/" rel="noopener noreferrer" target="_blank">Logan Lyles</a> became the host of B2B Growth and started interviewing their ICP—VPs of marketing and CMOs at B2B SaaS companies</li><li>The story behind “content-based networking” and tripling business in the first six months</li><li>Why podcasting can be a better fit than ABM for service businesses and founder-led agencies</li><li>The crucial choice: audience-based vs. account-based podcasting, and why you shouldn’t mix the two</li><li>Tactical tips for launching: picking a host platform, cover art, episode structure, and keeping interviews short and repeatable</li><li>List-building and outreach using LinkedIn Sales Navigator, Apollo, or LinkedIn DMs, plus tools like dify and Mailshake</li><li>How to use a podcast to uncover sales insights: using your discovery script as interview questions</li><li>Leveraging recording tools like Riverside.fm, Buzzsprout, and creating clips for relationship building</li><li>Post-interview strategies: promotion planning calls, following up by text, and creating extra touchpoints</li><li>Expanding beyond podcasting: running content-based networking with blog articles, research reports, webinars, and more</li></ul><p><br></p><h2>🔗 Resources Mentioned</h2><ul><li><a href="https://StoryBrandCourse.com" rel="noopener noreferrer" target="_blank">StoryBrandCourse.com</a> — Free five-part course and templates from Business Builders</li><li><a href="https://AgencyBuilders.com" rel="noopener noreferrer" target="_blank">AgencyBuilders.com</a> — Peer-to-peer community for agency owners and leadership teams</li><li><a href="https://www.linkedin.com/in/loganlyles/" rel="noopener noreferrer" target="_blank">Logan Lyles on LinkedIn</a></li><li><a href="https://scrappyabm.com" rel="noopener noreferrer" target="_blank">Scrappy ABM: Visit for more ABM tips and strategies.</a></li><li><a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Connect with Mason on LinkedIn for a conversation about ABM</a></li></ul><p><br></p><p>If you enjoyed today's episode and found valuable insights for your business, be sure to subscribe to the Scrappy ABM podcast for more expert discussions. Don't forget to leave a review and share this episode with your team or fellow marketers!</p>