EP. 112 - ABM Showdown: Marketing Revolution or Outdated Relic?

This is a podcast episode titled, EP. 112 - ABM Showdown: Marketing Revolution or Outdated Relic?. The summary for this episode is: <p>In this special episode of <em>Scrappy ABM</em>, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> joins <a href="https://www.linkedin.com/in/morganjingram/" rel="noopener noreferrer" target="_blank">Morgan J. Ingram</a> on the <em>Marketing Mayhem</em> show to discuss practical Account-Based Marketing (ABM) strategies and lessons learned from past campaigns. Alongside guests <a href="https://www.linkedin.com/in/tyler-pleiss/" rel="noopener noreferrer" target="_blank">Tyler Pleiss</a> and <a href="https://www.linkedin.com/in/corrina-owens/" rel="noopener noreferrer" target="_blank">Corrina Owens</a>, they dive into the do's and don'ts of ABM, share real-life campaign breakdowns, and offer valuable tips for marketers looking to implement or improve their ABM efforts.</p><p><br></p><p><strong>Best Moments:</strong></p><p><strong>(01:05)</strong> The premise of the ABM Showdown: Marketing revolution or outdated relic?</p><p><strong>(05:41)</strong> Defining Account-Based Marketing (ABM)</p><p><strong>(09:03)</strong> Do's and don'ts of ABM</p><p><strong>(19:02)</strong> Breakdown of real ABM campaigns</p><p><strong>(32:02)</strong> Determining when sales should engage in ABM</p><p><strong>(41:35)</strong> The "Roast Session": Sharing unsuccessful ABM campaigns and lessons learned</p><p><strong>(51:48)</strong> Top ABM tips from each guest</p><p><strong>(54:40)</strong> Working with content marketing teams for ABM</p><p><br></p><p><strong>Guest Bios:</strong></p><p><a href="https://www.linkedin.com/in/morganjingram/" rel="noopener noreferrer" target="_blank"><strong>Morgan J. Ingram</strong></a> is the founder of Amp Creative and the moderator of <em>Marketing Mayhem</em>, an edutainment show that mixes humor with learning. He brings together top industry professionals to review what works and what doesn't in marketing.</p><p><a href="https://www.linkedin.com/in/tyler-pleiss/" rel="noopener noreferrer" target="_blank"><strong>Tyler Pleiss</strong></a> is the Associate Director of Growth Marketing at Movable Ink, specializing in ABM tactics and building account-based go-to-market strategies.</p><p><a href="https://www.linkedin.com/in/corrina-owens/" rel="noopener noreferrer" target="_blank"><strong>Corrina Owens</strong></a> is a marketing professional with extensive experience in ABM strategies. In her spare time, Corrina teaches aerial silks.</p><p><a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank"><strong>Mason Cosby</strong></a> is the host of <em>Scrappy ABM</em> podcast and an ABM expert. He runs various ABM-related content platforms, including a podcast, newsletter, website, and masterclass in partnership with UserGems.</p><p><br></p><p><strong>About Marketing Mayhem:</strong></p><p><em>Marketing Mayhem</em> is an edutainment show moderated by <a href="https://www.linkedin.com/in/morganjingram/" rel="noopener noreferrer" target="_blank"><strong>Morgan J. Ingram</strong></a>, founder of Amp Creative. The show mixes humor with learning by reviewing what works and what doesn't in marketing, featuring top industry experts who tackle different areas of marketing in each episode.</p>