EP. 80 - Unlocking YOUR Website Traffic Potential with Adam Robinson of Retention and RB2B | Scrappy Playbooks

This is a podcast episode titled, EP. 80 - Unlocking YOUR Website Traffic Potential with Adam Robinson of Retention and RB2B | Scrappy Playbooks. The summary for this episode is: <p>In this episode, host <a href="https://www.linkedin.com/in/masoncosby/" rel="noopener noreferrer" target="_blank">Mason Cosby</a> is joined by <a href="https://www.linkedin.com/in/retentionadam/" rel="noopener noreferrer" target="_blank">Adam Robinson</a>, CEO of <a href="https://retention.com/" rel="noopener noreferrer" target="_blank">Retention</a> and <a href="https://www.rb2b.com/" rel="noopener noreferrer" target="_blank">RB2B</a>, to discuss practical playbooks for using RB2B to de-anonymize website traffic and convert leads.</p><p><br></p><p>========================================================================================</p><p><br></p><p><strong>Best Moments:</strong></p><p><br></p><p>(01:41) Adam Robinson explains what RB2B is — person-level website visitor identity for US web traffic</p><p><br></p><p>(03:05) Adam confirms the effectiveness of RB2B by sharing an experience from an earlier call</p><p><br></p><p>(05:25) Adam advises narrowing down website visitors to the ICP and doing 1-to-1 outreach through channels like email, LinkedIn, or phone</p><p><br></p><p>(08:17) Adam suggests acting quickly (within 24 hours) as intent decays exponentially</p><p><br></p><p>(10:41) Adam emphasizes the importance of acting quickly and using the same outreach methods as with regular leads</p><p><br></p><p>(12:07) Adam discusses variations of the RB2B playbook, such as using thought leadership ads, newsletters, or integrating with tools like Clay</p><p><br></p><p>(17:55) Adam addresses potential roadblocks (GDPR concerns and misconceptions about compliance)</p><p><br></p><p>(23:25) Adam highlights the importance of providing detailed playbooks to help people implement RB2B successfully</p><p><br></p><p>==========================================================================================</p><p><br></p><p><strong>Guest Bio:</strong></p><p><br></p><p>Adam Robinson is the CEO of Retention and RB2B, a company that provides person-level website visitor identity for US traffic, allowing businesses to de-anonymize their website visitors and convert them into leads.</p>