EP. 145 - How to Build an ABM Strategy That Actually Works

This is a podcast episode titled, EP. 145 - How to Build an ABM Strategy That Actually Works. The summary for this episode is: <p>In this special <em>Scrappy ABM</em> episode, we’re rebroadcasting a conversation from the <em>B2B Growth Blueprint</em> podcast, where host Mark Osborne interviews Mason Cosby on practical Account-Based Marketing (ABM) strategies.</p><p><br></p><p>📢 <strong>This episode was originally recorded for </strong><a href="https://open.spotify.com/episode/4fTjQIWqLb8IeebTOSPn23?si=gvsGxKMzQHaW5BXFb_vamA" rel="noopener noreferrer" target="_blank"><strong><em>B2B Growth Blueprint</em></strong></a><strong>, a podcast focused on scalable B2B strategies for early-stage SaaS, tech, and service firms.</strong></p><p><br></p><h3><strong>Best Moments:</strong></h3><p>(00:32) Introduction to the rebroadcast episode</p><p>(01:48) Mason’s career journey and experience in ABM</p><p>(06:26) What is Account-Based Marketing (ABM)?</p><p>(09:02) How to identify best-fit customers for ABM</p><p>(12:28) Strategies for defining important target accounts</p><p>(21:27) What makes Scrappy ABM different from traditional ABM approaches</p><p>(28:44) Future plans for Scrappy ABM, including new educational initiatives</p><p><br></p><p>🎧 <strong>Listen to <em>B2B Growth Blueprint</em>:</strong> <a href="https://open.spotify.com/episode/4fTjQIWqLb8IeebTOSPn23?si=gvsGxKMzQHaW5BXFb_vamA" rel="noopener noreferrer" target="_blank">Spotify</a></p>