Crafting killer competitive positioning by putting the customer first | Fiona Finn
Back when the Competitive Intelligence Alliance first launched, one of the first topics we explored was Competitive Positioning. Now, a year later, we wanted to revisit the topic, and brought an expert on board to help: today’s guest, Fiona Finn.
In a previous role at Unbounce, Fiona oversaw the platform’s repositioning from landing page builder, to conversion intelligence platform, while navigating two pricing changes in one and a half years. Now Director of Product Marketing at Jane App, Fiona joins us on the show to talk us through how competitive intelligence fits into the very important puzzle that is positioning.
Expect to learn:
- What role competitive intelligence should play in your positioning campaigns.
- How dedicated CI folks can best support their product marketing colleagues with positioning-related intel.
- How to use SEO and SEM data to exploit unique competitive advantages.
- The advantages of your positioning being a set of values that permeates your company culture, rather than just a strategy.
…and much more
Want to be a guest on the show? If you've more than five years of CI experience and nothing to sell, email email@example.com and we'll be in touch to discuss next steps.