Product Marketing Alliance

Discover the power of empathetic design with Evan Shoemaker on SaaScast 🎧 Boost acquisition, strengthen retention, and find out how you can leverage customer feedback to create a strong foundation of trust between you and your customers.

Evan Shoemaker is a passionate entrepreneur who has co-founded no less than four companies in his time. As the CEO of Webuild, he spearheads a design approach that focuses on driving impactful business growth for startups and organizations.  

Evan Shoemaker

CEO and Founder @ Webuild 

Discover the power of empathetic design with Evan Shoemaker on SaaScast 🎧 Boost acquisition, strengthen retention, and more!


How does empathy drive innovation in SaaS design?

Vincent Jong, VP of Product at Dealfront, lifts the lid on product-led growth: The key benefits for SaaS companies, effective strategies for implementation, and common pitfalls for SaaS companies.

Vincent Jong is the VP of Product at Dealfront.

Vincent Jong

VP of Product at Dealfront

Vincent Jong, VP of Product at Dealfront, lifts the lid on product-led growth: The key benefits for SaaS companies, effective strategies for implementation, and common pitfalls for SaaS companies. 


Demystifying product-led growth

Demystifying product led growth

Georg Ell, CEO phrase is here to demystify localization technology, and shed some light on how current SaaS tech developments are going to impact the industry. Find out what drove Georg to his current position, unpack the value of localization, and demystify the future of SaaS tech.

Georg Ell

CEO at Phrase

Georg Ell, CEO phrase is here to demystify localization technology, and shed some light on how current SaaS tech developments are going to impact the industry. Find out what drove Georg to his current position, unpack the value of localization, and demystify the future of SaaS tech.


Embracing the future of SaaS tech

Join Sara Storm, Chief Revenue Officer at Break the Box and a seasoned sales expert, as she shares invaluable insights on cascading solid sales practices from the top down.

Sara Storm

Chief Revenue Officer at Break The Box

Join Sara Storm, Chief Revenue Officer at Break the Box and a seasoned sales expert, as she shares invaluable insights on cascading solid sales practices from the top down. 


Leading the way in sales excellence

Unlock the benefits of diversity and inclusion in SaaS with Myra Khanna, CEO of Sama. Boost your bottom line with actionable strategies.

Myra has spent most of her career in private equity and has been one of the largest asset allocators in Europe. She is now the founder of a successful tech business that helps employees thrive and companies meet their objectives. With a vision to foster inclusive work environments, she's prioritizing equitable access to hyper-tailored development opportunities.  As the founder of Sama, Myra combines her passion for technology and social impact to create innovative products that transform lives and shape the society we strive for.

Myra Khanna

CEO @ SAMA

Unlock the benefits of diversity and inclusion in SaaS with Myra Khanna, CEO of Sama. Boost your bottom line with actionable strategies.


Driving success with diversity, equity and inclusion

In this episode, Julia Nesterets, CEO of JetOctopus, shared her remarkable journey of turning her vision into a thriving SaaS company through the power of influencers and thought leaders, as well as sheer product ingenuity.

Julia Nesterets

CEO @ JetOctopus

In this episode, Julia Nesterets, CEO of JetOctopus, shared her remarkable journey of turning her vision into a thriving SaaS company through the power of influencers and thought leaders, as well as sheer product ingenuity. 


How I built my startup from scratch

Julia Nesterets, CEO of JetOctopus, shares her remarkable journey of turning her vision into a thriving SaaS company through the power of influencers and thought leaders, as well as sheer product ingenuity. 


In these economically volatile times, startups need to go the extra mile to secure that all-important funding. But how do you get there? In this episode of SaaScast, we dive into a VC's perspective. Meet Joe Dormani, Partner at Thomson Reuters Ventures. His key talking points include: What are the key milestones investors look for? What are some of the common pitfalls for startups? And how do we make investors partners in driving innovation, not just growth? All that and so much more in this exclusive insight from an investor's perspective. Dive in!

Joseph Dormani

Partner at Thomson Reuters Ventures

In these economically volatile times, startups need to go the extra mile to secure that all-important funding. But how do you get there? In this episode of SaaScast, we dive into an VC's perspective. Meet Joe Dormani. 


How to attract investors and drive innovation

In these economically volatile times, startups need to go the extra mile to secure that all-important funding. But how do you get there? In this episode of SaaScast, we dive into an VC's perspective. Meet Joseph Dormani. 


Future of SaaS

From building the ultimate SaaS marketing team to taking your product global to bridging the gap between key stakeholders to gamification - and more, SaaScast talks you through the steps you need to futureproof your product.
From startups to established names, our guests will help you grow, scale up, and work smarter.

How does empathy drive innovation in SaaS design?

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Evan Shoemaker

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