Recent Episodes

SEASON 1
The power of asking ‘why?’: A case study for market research with Andrea Saez

The power of asking ‘why?’: A case study for market research with Andrea Saez

07:31 | 04.05.2024

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Lessons in alignment and the power of collaboration with Amit Alagh

Lessons in alignment and the power of collaboration with Amit Alagh

07:14 | 03.22.2024

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Analyzing pricing strategies for in-app purchases, with Mark Assini

Analyzing pricing strategies for in-app purchases, with Mark Assini

14:41 | 03.08.2024

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From layoff to job offer: Navigating product marketing job transitions with Yi Lin Pei

From layoff to job offer: Navigating product marketing job transitions with Yi Lin Pei

14:55 | 02.23.2024

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Quickbase's winning formula for data-driven product marketing with Sarah Din

Quickbase's winning formula for data-driven product marketing with Sarah Din

15:20 | 02.09.2024

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How a Guinness World Record stunt sparked 10M app downloads, with Derek Osgood, founder of Ignition

How a Guinness World Record stunt sparked 10M app downloads, with Derek Osgood, founder of Ignition

12:50 | 01.26.2024

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How Xbox leveraged a bold product launch to trounce the competition, with Harvey Lee

How Xbox leveraged a bold product launch to trounce the competition, with Harvey Lee

16:14 | 01.11.2024

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About The Show

Product Marketing Maestros: Tales from the Front Lines

Welcome to Product Marketing Maestros: Tales from the Front Lines. As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy. That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.