The importance of cross-functional collaboration | Alison Hayter, Director of Product Marketing at Loopio

This is a podcast episode titled, The importance of cross-functional collaboration | Alison Hayter, Director of Product Marketing at Loopio. The summary for this episode is: <p>In this episode of the Product Marketing Careers podcast, host Al Dea welcomes Alison Hayter, Director of Product Marketing at Loopio.</p><p>Alison has spent more than a decade in B2B marketing, primarily within high-growth SaaS companies. Recently, she's been leading and growing the product marketing team at Loopio, defining their Go-to-Market strategy and helping the team bring its vision to life.</p><p>In this episode, Alison discusses her respective product marketing career, focusing specifically on the role of cross-functional collaboration, and the role it plays in enhancing internal practices.</p>