Product Marketing Alliance

In this episode of Let's Talk Revenue Marketing, host Paul Sweeney is joined by Keith Povey, Director of Revenue Marketing at cybersecurity startup Panacea, to discuss how data can be used as a springboard for creativity in marketing.

Keith Povey is an experienced marketer with a checkered past… Checkered in the sense that he has worked in a mix of the agency world for six to seven years and also on the client side for 13 years – having the chance to work for and with the likes of IBM, Verizon, Sony, Optiv, Feefo, Cisco and SAP.


Keith Povey

Director of Revenue Marketing at Panaseer

Data provides the foundation for creativity by revealing patterns and trends that inform the direction creative efforts should take. 


Data and creativity: A match made in marketing heaven, with Keith Povey

Data and creativity: A match made in marketing heaven

Revenue Marketing Alliance

From marketing and sales alignment to the future of MarTech, get the low down on everything going on in revenue marketing with the Let's Talk Revenue Marketing podcast.

Let's Talk Revenue Marketing

In this episode of Let's Talk Revenue Marketing, host, Paul Sweeney, is joined by Carol Howley, Chief Marketing Officer at Exclaimer, to talk about building demand-generation strategies for scale.

Carol Howley is an experienced marketing leader backed by over 15 years in the digital and technology space for established businesses and startups specializing in operational strategy, developing people, building teams, marketing, communications, and company brands.

Carol Howley

Chief Marketing Officer at Exclaimer

Generating demand despite limited resources and visibility is an ongoing challenge. Success requires blending strategies and continual testing.


How to build demand-generation strategies for scale with Carol Howley

How to build demand-generation strategies for scale

Basing decisions on data is crucial for revenue marketers, but with data overload a constant reality, how can you sift through the noise to find what really matters? In this episode of Let's Talk Revenue Marketing, host Eve Chen gets tactical with Tim Cakir, CEO of TaskDrive. They discuss the pitfalls of relying too much on data when making marketing decisions and share tips for becoming "data-informed" vs just data-driven.

In this episode of Let's Talk Revenue Marketing, our host Eve Chen is joined by Tim Cakir, CEO at TaskDrive, to talk about how you can go from data-driven to data-informed. 


How you can go from data-driven to data-informed | Eve Chen and Tim Cakir

How you can go from data-driven to data-informed with Eve Chen and Tim Cakir

In this episode of Let's Talk Revenue Marketing, host Paul Sweeney and Darya Krakaviak, Brand &amp; Communications Lead at N.Rich, explore all things events when it comes to B2B marketing, covering: <ul><li>Where they sit within the revenue marketing framework</li><li>How to measure ROI properly from events</li><li>How to make sure your events are working in service with revenue</li></ul>Connect with Darya <a href="https://www.linkedin.com/in/daryakrakaviak/" rel="noopener noreferrer" target="_blank">on LinkedIn</a>.

Darya is a Senior Communications Manager with 8+ years of experience. Her primary expertise lies in packaging and communicating the value of B2B products via a mix of offline and online channels. She has wide experience of managing cross-functional projects involving up to 20+ members. 

Darya Krakaviak

Brand and Communications Lead at N.Rich

In this episode of Let's Talk Revenue Marketing, Paul Sweeney and Darya Krakaviak explore where events sit within the revenue marketing framework, and how to make sure your events are working in service with revenue. 



How to leverage events to drive revenue | Paul Sweeney and Darya Krakaviak

In this episode, our host Eve Chen is joined by David Cyrus, Head of APAC Marketing at Staffbase to talk all about AI applications in the B2B marketing world. They explore: <ul><li>Recent studies and trends they have seen around generative AI in marketing</li><li>Benefits of applying AI in marketing </li><li>Capital investment in AI </li><li>The ROI of adopting AI into your revenue generation efforts</li><li>Opportunities for using AI</li></ul>And a whole lot more...

David is the Head of APAC Marketing at Staffbase, the world’s leading internal communications platform, and leader in AI adoption in internal communications. Previously, he was Director of Marketing at Faethm AI, an AI powered analytics platform that specialized in predicting the impact of AI on the workforce. David has been leveraging AI in marketing since 2020, with tools like GPT-3 and even GPT-2!

David Cyrus

Head of APAC Marketing at Staffbase

In this episode, our host Eve Chen is joined by David Cyrus, Head of APAC Marketing at Staffbase to talk all about AI applications in the B2B marketing world. 


AI applications in the B2B marketing world | Eve Chen and David Cyrus

Doing more with less has become a harsh reality for many marketers in the current economic climate. Budgets are tightening, yet the pressure to drive results remains. In this episode, host Paul Sweeney and guest Austin Beveridge, Head of Marketing at Arc Technologies, dig into how revenue marketers can optimize their paid media spend when funds are limited.&nbsp;Whether you're operating with a shoestring budget or just looking to get more bang for your buck, you'll take away actionable tips to refine your media strategy.&nbsp;Want more expertise from Austin? He's a speaker at Revenue Marketing Summit, San Francisco in Sept 2023! <a href="https://events.revenuemarketingalliance.com/downloadbrochure?utm_source=casted&amp;utm_medium=social&amp;utm_campaign=content" rel="noopener noreferrer" target="_blank">Grab your brochure here</a>.

Austin is a builder - a builder of systems, processes, and teams that scale. Austin is an underdog at heart, he enjoys getting punched in the face and having to pick himself (and the pieces) up and figuring out what the next move is going to be. He enjoys wearing a lot of hats, putting out fires, and making every last second of the day count. Austin was the second marketing at Bolt, where he contributed to the funnel acceleration of $50B and GMV of deals in the pipeline, Austin is currently the Head of Marketing at Arc, the digital bank for startups.

Austin Beveridge

Head of Marketing at Arc Technologies

In this episode, host Paul Sweeney and guest Austin Beveridge, Head of Marketing at Arc Technologies, dig into how revenue marketers can optimize their paid media spend when funds are limited. 


How to optimize your paid media spend on a budget | Paul Sweeney and Austin Beveridge

In this power-packed installment, your host Paul Sweeney, and guest Rodolfo Yiu, Head of Demand Generation at Recharge, delve into the art of fostering better relationships with the sales team.&nbsp;Get ready to unlock the secrets behind key inbound and outbound metrics that fuel revenue growth, discover the KPIs that drive success, learn how sales can supercharge revenue marketing, and a whole lot more.Want more expertise from Rodolfo? He's a speaker at Revenue Marketing Summit, San Francisco in Sept 2023! <a href="https://events.revenuemarketingalliance.com/downloadbrochure?utm_source=casted&amp;utm_medium=social&amp;utm_campaign=content" rel="noopener noreferrer" target="_blank">Grab your brochure here</a>.

Rodolfo Yiu is a B2B SaaS marketing leader who is passionate about the interaction of marketing and technology. Prior to Recharge, he was at Okta building digital teams and was the first marketer in a couple of early stage startups. Outside of work, he enjoys exercising and spending quality time with family in San Francisco.

Rodolfo You 

Head of Demand Generation at Recharge

In this power-packed installment, your host Paul Sweeney, and guest Rodolfo Yiu, Head of Demand Generation at Recharge, delve into the art of fostering better relationships with the sales team. 


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