Product Marketing Alliance

In this episode of Leading the Way: The Sales Enablement Podcast, host Jarod Greene welcomes Sarah Hoffman, Senior Product Marketing Manager at Akeneo.The pair discuss changes in buyer behavior - and what marketers can hope to expect in the future.

Changes in buyer behavior - and what marketers can hope to expect in the future | Sarah Hoffman, Senior Product Marketing Manager at Akeneo

In this episode of Leading the Way: The Sales Enablement Podcast, host Jarod Greene welcomes Harish Peri, Head of Product Marketing at Salesforce.The pair discuss how to effectively land your product launch in your field.

How to effectively land your product launch in your field | Harish Peri, Head of Product Marketing at Salesforce

In the second episode of Leading the Way: The Sales Enablement Podcast, Jarod Greene, VP of Product Marketing at Highspot is joined by Jen Bunting, Head of Product Marketing for EMEA &amp; LATAM at LinkedIn.Product marketing and sales enablement have always gone hand in hand, but in this discussion, Jen explains why enablement needs product marketing now more than ever...

Why enablement needs product marketing now more than ever | Jen Bunting, Head of Product Marketing for EMEA & LATAM at LinkedIn

In episode one of Leading the Way: The Sales Enablement Podcast, host Marissa Gbenro, Director of Content Marketing at Highspot, discusses three ways marketers can measure the impact of sales content with Sapphire Reels, Director of Portfolio and Integrated Marketing at Pluralsight.

Three ways marketers can measure the impact of sales content | Sapphire Reels, Pluralsight

Join Marissa Gbenro, Senior Manager of Content Marketing at Highspot, and Jarod Greene, VP of Product and Customer Marketing at Highspot, as they discuss the hot topics surrounding a key product marketing function: sales enablement.

Changes in buyer behavior - and what marketers can hope to expect in the future | Sarah Hoffman, Senior Product Marketing Manager at Akeneo

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