Share Your Genius

What if we started looking at marketing as a business growth strategy instead of a promotional department?&nbsp; Devin and Margaret discuss the role Marketing plays in fundraising and investor board meetings. They explore how the current startup investing structure only widens the trust gap between CEOs and Marketing, including understanding the chasm and how that leads to wrong solutions that are often avoidable.&nbsp; Connect with Devin: <a href="https://www.linkedin.com/in/devinbramhall/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/devinbramhall/</a>Connect with Margaret: <a href="https://www.linkedin.com/in/margaret-kelsey-104abba/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/margaret-kelsey-104abba/</a>Subscribe to our newsletter: <a href="https://dontsaycontent.substack.com/" rel="noopener noreferrer" target="_blank">https://dontsaycontent.substack.com/</a> Created in partnership with Share Your Genius: <a href="https://www.shareyourgenius.com/" rel="noopener noreferrer" target="_blank">https://www.shareyourgenius.com/</a>

Why Investors, Boards, CEOs Are Marketers’ Real Target Audience

Did you just get fired? Spend a bunch of money on a marketing project or campaign that didn’t work?&nbsp; It can feel like marketing failures are happening today at a higher rate than ever before. Markets are changing; buyer’s processes, decision-making, and budgets are in flux; and companies are switching up their marketing organizations and leadership.&nbsp; Devin and Margaret explore our own relationship with failure—and what you can do next—on this episode of Don’t Say Content. Resources:&nbsp;Subscribe to our newsletter: <a href="https://www.dontsaycontent.com/" rel="noopener noreferrer" target="_blank">https://www.dontsaycontent.com/</a>Created in partnership with Share Your Genius: <a href="https://www.shareyourgenius.com/" rel="noopener noreferrer" target="_blank">https://www.shareyourgenius.com/</a>

Here’s What Exactly to Do When You Feel Like a Failed Marketer

Welcome to Don’t Say Content, a new podcast hosted by Devin Bramhall and Margaret Kelsey. Are you a:—a leader of people?—creative-minded individual?—someone who enjoys a good spicy take? Every Tuesday Devin and Margaret say what’s really on their minds about the marketing industry. After over 10 years in the industry, they are bored with the current state of marketing. So they made a podcast to inspire themselves and fellow marketing leaders who feel the same. They aren’t sharing tactics, playbooks or guides. They aren’t interviewing smart people (or anyone) about marketing. They are talking to each other about why they are annoyed with marketing and what they think needs to change to make it better.&nbsp; Plus, get weekly predictions from futurist astrologer, Jenn Hirsch, founder of Soulful Wealth. For more from Devin + Margaret, head to <a href="http://dontsaycontent.com" rel="noopener noreferrer" target="_blank">dontsaycontent.com</a>. Follow Devin: <a href="https://www.linkedin.com/in/devinbramhall/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/devinbramhall/</a>Follow Margaret: <a href="https://www.linkedin.com/in/margaret-kelsey-104abba/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/margaret-kelsey-104abba/</a>Follow Jenn: <a href="https://soulfulwealth.substack.com/" rel="noopener noreferrer" target="_blank">https://soulfulwealth.substack.com/</a> Created in partnership with <a href="https://www.shareyourgenius.com/" rel="noopener noreferrer" target="_blank">Share Your Genius</a>. Follow Devin: <a href="https://www.linkedin.com/in/devinbramhall/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/devinbramhall/</a>Follow Margaret: <a href="https://www.linkedin.com/in/margaret-kelsey-104abba/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/margaret-kelsey-104abba/</a> Created in partnership with <a href="https://www.shareyourgenius.com/" rel="noopener noreferrer" target="_blank">Share Your Genius</a>.

Introducing Don't Say Content

Have you missed us?! Don’t Say Content season 4 is coming back on February 6th, and we’d love for you join us—here on the feed or live, on Youtube. We’re starting the season off on YouTube live on February 6th at noon ET. But don’t worry, we’ll drop the live show on the podcast feed if you can’t make it. Wanna join us live? Check out our YouTube channel here: <a href="https://www.youtube.com/watch?v=danFfrLz5XQ" rel="noopener noreferrer" target="_blank">https://www.youtube.com/watch?v=danFfrLz5XQ</a>(And set your notifications so you don’t forget!) Otherwise, make sure you’re subscribed to the podcast so you don’t miss any of the new episodes.

Season 4 is Almost Here...

Bonus episode time! Before season 4 drops, enjoy this bonus episode where Margaret joined Ramli John's Marketing Powerups podcast to talk about her strategic brand flywheel. Like what you hear? Check out Ramli's podcast here: <a href="https://marketingpowerups.com/podcast/" rel="noopener noreferrer" target="_blank">https://marketingpowerups.com/podcast/</a> For more from Devin + Margaret, head to <a href="http://dontsaycontent.com/" rel="noopener noreferrer" target="_blank">dontsaycontent.com</a>. Created in partnership with Share Your Genius: <a href="https://www.shareyourgenius.com/" rel="noopener noreferrer" target="_blank">https://www.shareyourgenius.com/</a>

BONUS: Margaret Kelsey's Strategic Brand Flywheel on Marketing Powerups

We're even less filtered than normal in our Season 3 finale, so buckle up: we’re talking about our challenges with gender inequity, patterns of entrenched misogyny, societal expectations, unhealthy boundaries, and reflections on how our careers are viewed by others in the industry. Big life changes and challenges bring big reflections and feelings. They also spotlight challenges we’ve accepted and taken for granted, bringing a strikingly clear question to the fore: Why are we so afraid? [NOTE: We’re continuing this convo and starting others during the holiday break on <a href="https://dontsaycontent.substack.com/" rel="noopener noreferrer" target="_blank">Substack</a>. Follow along and participate: <a href="https://dontsaycontent.substack.com/" rel="noopener noreferrer" target="_blank">https://dontsaycontent.substack.com/</a>] We’re afraid telling the truth will piss people off. We’re afraid of becoming a pariah: getting fired, being “unhireable”, and alienating our friends and colleagues.&nbsp; When faced with the opportunity to address interpersonal challenges that are rooted in systemic prejudice, inequity, and unfairness, a lot of us (yes, us too!!), we begin to doubt our experience is real and rationalize to avoid ruffling feathers.&nbsp; Nothing has actually changed, we’re sorry to say. The same misogyny, inequity, and bad behavior still exist, they’re just hidden in a black hole. Not behind or cloaked in something, they are an active part of our current societal galaxy, studied, written about, analyzed, and discussed.&nbsp; None of that has led to meaningful change. Worse: it’s given us the belief that change has happened, making us feel accomplished and comfortable, such that we accept a daily reality that still really sucks.&nbsp; What would happen if we stopped being afraid and angry and started approaching change with curiosity, bravery, compassion, and love? What if we had shared language around our challenges, including with the people who we are challenged by?&nbsp; It still won’t be easy. People will still get mad. Unfair things will still happen. But if all that’s happening already and nothing is changing, isn’t it time to step outside our comfort zone and try something new?&nbsp; Tune in for a heartfelt and vulnerable discussion around the real human issues we face today–as women, and as people. We hope to leave you with something to think about, and maybe a bit more shared language around these experiences. Connect with Devin: <a href="https://www.linkedin.com/in/devinbramhall/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/devinbramhall/</a>Connect with Margaret: <a href="https://www.linkedin.com/in/margaret-kelsey-104abba/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/margaret-kelsey-104abba/</a> Created in partnership with Share Your Genius: <a href="https://www.shareyourgenius.com/" rel="noopener noreferrer" target="_blank">https://www.shareyourgenius.com/</a>

Let’s Just Say the Things We’re Most Terrified of Talking About: We’ll Go First

Q4 has begun, and the year is coming to a close. But you’re in overwhelm—from setting new goals for next year, setting the big vision for your strategy, and oh yeah—finishing out this year strong. But that overwhelm and busyness is not new to the B2B tech world. Some of the problems that rear their heads in times like these are just that: nothing new. But that doesn’t mean they aren’t any easier to handle. Where do you find the right marketers to take your team to the next level? Where do you find creative, strategic ideas when you’re overwhelmed with the day-to-day? How do I enable my teams to act on our bigger mission and vision? To help cut through the noise and overwhelm, Devin and Margaret asked their CEO &amp; founder friends about what topics are keeping them up at night. Their answers will help bring you back to reality, center your actions around progress, and give you jumping-off points for solving these common problems. Devin and Margaret channel their full consultative skills and reference their experience in similar situations and roles to answer these three main questions:<ul><li>How do you build a marketing team that buys into your bigger mission and vision? Not spammy tactics.</li><li>How do you combat analysis paralysis in a small marketing department?</li><li>How can you embrace and maximize the messiness of the marketplace right now?&nbsp;</li></ul> Connect with Devin: <a href="https://www.linkedin.com/in/devinbramhall/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/devinbramhall/</a>Connect with Margaret: <a href="https://www.linkedin.com/in/margaret-kelsey-104abba/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/margaret-kelsey-104abba/</a>Subscribe to our newsletter: <a href="https://dontsaycontent.substack.com/" rel="noopener noreferrer" target="_blank">https://dontsaycontent.substack.com/</a> Created in partnership with Share Your Genius: <a href="https://www.shareyourgenius.com/" rel="noopener noreferrer" target="_blank">https://www.shareyourgenius.com/</a>

What Are CEO & Founders’ Biggest Marketing Problems Right Now? Questions from Our Network

Don't Say Content

Subscribe to our newsletter

The marketing and business strategy podcast that executives and marketing leaders can't stop talking about.&nbsp;Marketing veterans Devin Bramhall (Animalz, Help Scout)&nbsp;&amp; Margaret Kelsey (InVision, OpenView)&nbsp;use their combined 20+ years of experience to increase the business impact of marketing by creating shared understanding of its purpose and outcomes among marketing leaders, founders/CEOs &amp; others in the C-suite.No tactics, playbooks, guides, or interviews with smart people (or anyone). Just in-depth conversations about B2B marketing behind the scenes:<ul><li>Communicating value of marketing to executives and founders</li><li>Managing marketing teams</li><li>Trends in B2B marketing: AI, TikTok, YouTube, LinkedIn, social platforms, email, and more</li><li>Marketing strategy: Product-led Growth (PLG), Community marketing, Influencer marketing, micro influencers</li></ul>Created in partnership with Share Your GeniusAn award-winning podcast production company working with the largest B2B brands to drive engagement,and retention: <a href="https://www.shareyourgenius.com/" rel="noopener noreferrer" target="_blank">https://www.shareyourgenius.com/</a>Amplified by CastedPodcast and video marketing platform for B2B brands to grow their audience and impact the bottom line: <a href="https://www.casted.us/" rel="noopener noreferrer" target="_blank">https://www.casted.us/</a>

Why Investors, Boards, CEOs Are Marketers’ Real Target Audience

DESCRIPTION

Today's Host

Devin Bramhall

Margaret Kelsey

Recent Episodes