A Babel of Buzzwords is How Marketers Created a Category of Chaos (and other stories)

This is a podcast episode titled, A Babel of Buzzwords is How Marketers Created a Category of Chaos (and other stories). The summary for this episode is: <p>Confusion. Miscommunication. Misunderstandings.&nbsp; That’s what happens when marketers and business leaders use too many buzzwords.&nbsp;</p><p><br></p><p>YET WE ALL KEEP USING THEM (us, too). Chaos agents disguised as trendy trifles that we claim to aid in communicating our marketing plans and getting buy-in from CEOs, clients, and teams. Poppycock!&nbsp;</p><p><br></p><p>Don’t use buzzwords, say what you mean, otherwise, you’re just perpetuating a broken system where:</p><ul><li>The C-suite doesn’t trust marketers</li><li>Marketers struggle to get buy-in from C-suite</li><li>Lots of money is wasted on team overhauls, constant changes in strategy</li><li>Progress stalls because you keep going in circles</li></ul><p><br></p><p>Join Devin and Margaret as they dissect the problems that buzzwords create and the threats they pose to businesses.&nbsp;</p><ul><li>how leadership latches on to trends,&nbsp;</li><li>how to incorporate these “strategies” into business goals,&nbsp;</li><li>lack of alignment and mutual understanding that founders, CEOs, and heads of marketing alike experience as a result of buzzword salads</li></ul><p><br></p><p>Plus some bonus advice may or may not be helpful, but it came out in the convo, so we’re sharing it with you anyway. </p><p><br></p><p>Connect with Devin: <a href="https://www.linkedin.com/in/devinbramhall/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/devinbramhall/</a></p><p>Connect with Margaret: <a href="https://www.linkedin.com/in/margaret-kelsey-104abba/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/margaret-kelsey-104abba/</a></p><p>Subscribe to our newsletter: <a href="https://dontsaycontent.substack.com/" rel="noopener noreferrer" target="_blank">https://dontsaycontent.substack.com/</a></p><p><br></p><p><strong>Created in partnership with Share Your Genius: </strong><a href="https://www.shareyourgenius.com/" rel="noopener noreferrer" target="_blank">https://www.shareyourgenius.com/</a></p>