BONUS: Marketing in a Down Economy from Exit Five

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This is a podcast episode titled, BONUS: Marketing in a Down Economy from Exit Five. The summary for this episode is: Here’s a bonus episode where our host, Margaret Kelsey, joined Exit Five, hosted by Dave Gerhardt.  Layoffs, budget cuts, slower sales cycles, and a lack of urgency to buy your product right now. That's become normal in B2B SaaS over the last two quarters. But what does it mean for marketer? Do nothing? Just play defense? Yeah right. Marketers are being asked to do more with less, and if you're one of those marketers this is a session you don't want to miss. Dave is joined by <a href="https://www.linkedin.com/in/margaret-kelsey-104abba/" rel="noopener noreferrer" target="_blank">Margaret Kelsey</a> (Founder of TatCo, Marketing Advisor), <a href="https://www.linkedin.com/in/jasonwidup/" rel="noopener noreferrer" target="_blank">Jason Widup</a> (VP Marketing, Metadata), and <a href="https://www.linkedin.com/in/shauntlebarley/" rel="noopener noreferrer" target="_blank">Shauntle Barley</a> (Director of Marketing, Demandwell) to talk about the state of B2B marketing in Q2 2023 and helpful ideas for driving growth in a down economy.  Listen to Exit Five: https://www.exitfive.com/podcastFollow Dave: https://www.linkedin.com/in/davegerhardt/ Connect with Devin: <a href="https://www.linkedin.com/in/devinbramhall/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/devinbramhall/</a>Connect with Margaret: <a href="https://www.linkedin.com/in/margaret-kelsey-104abba/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/margaret-kelsey-104abba/</a>Subscribe to the Don’t Say Content newsletter: <a href="https://dontsaycontent.substack.com/" rel="noopener noreferrer" target="_blank">https://dontsaycontent.substack.com/</a> Created in partnership with Share Your Genius: <a href="https://www.shareyourgenius.com/" rel="noopener noreferrer" target="_blank">https://www.shareyourgenius.com/</a>

DESCRIPTION

Here’s a bonus episode where our host, Margaret Kelsey, joined Exit Five, hosted by Dave Gerhardt.

Layoffs, budget cuts, slower sales cycles, and a lack of urgency to buy your product right now. That's become normal in B2B SaaS over the last two quarters. But what does it mean for marketer? Do nothing? Just play defense? Yeah right. Marketers are being asked to do more with less, and if you're one of those marketers this is a session you don't want to miss. Dave is joined by Margaret Kelsey (Founder of TatCo, Marketing Advisor), Jason Widup (VP Marketing, Metadata), and Shauntle Barley (Director of Marketing, Demandwell) to talk about the state of B2B marketing in Q2 2023 and helpful ideas for driving growth in a down economy.

Listen to Exit Five: https://www.exitfive.com/podcast

Follow Dave: https://www.linkedin.com/in/davegerhardt/

Connect with Devin: https://www.linkedin.com/in/devinbramhall/

Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/

Subscribe to the Don’t Say Content newsletter: https://dontsaycontent.substack.com/

Created in partnership with Share Your Genius: https://www.shareyourgenius.com/