When the economy rocks as much as we've all witnessed in the past year, pivoting and reprioritizing can become the norm. But reprioritization doesn't need to feel chaotic.
Ryan Morel, VP of Marketing at Flexe, a software company delivering technology-powered, omnichannel logistics programs, knows this first hand. Being at the company for over seven years, Ryan is no stranger to change, which is why he's so adamant about having a North Star to work towards. With a clear North Star in mind, Ryan believes you can strategically direct a team and drive results no matter the outside circumstances.
In this episode of Revenue Talks, Ryan discusses his experience working at a start-up that is constantly evolving to meet current marketing demands. The two marketing VPs chew over knowing when it's time to “kill your darlings," managing expectations, and
the importance of marrying marketing and sales activities through persistent collaboration.
Talking Points:
- (00:00) Introduction
- (01:21) Ryan’s background
- (02:27) How Ryan’s leadership style has changed over the years
- (05:31) Why Ryan has stayed at just one company for so long
- (07:21) Does saying “no” ever get easier?
- (13:04) How Flexe’s go-to-market motion has changed in the past 7 years
- (17:36) How Ryan’s diverse background impacts the way he leads a marketing team
- (19:57) How Ryan itemizes expectations across the marketing team
- (22:10) The #1 thing Ryan’s team is focused on to accelerate revenue for Flexe this year
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Read how other go-to-market leaders are strategizing their year: https://drift.ly/stateofconversations
