043: From the Cutting Room Floor | Interconnectivity Between Devices and Consumers

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This is a podcast episode titled, 043: From the Cutting Room Floor | Interconnectivity Between Devices and Consumers. The summary for this episode is: <p>Happy Labor Day! I hope most of you are out enjoying your three-day weekend. Since I'm also taking advantage of the extra day off with my family, this week's episode is another From the Cutting Room Floor special. When I spoke with Campbell Soup Company's Matt Pritchard <a href= "https://www.lumavate.com/podcasts/modern-marketer/">for his episode</a> which launched a few months ago, I didn't have time to fit this snippet in about where he sees the future of mobile heading. It's a perspective I think we could all do well to listen to, so I hope you enjoy! </p>
The interconnectivity between devices and consumers will only keep getting more complex.
00:29 MIN
Personalization is going to become critical to create a point of differentiation.
00:29 MIN
Personalization is going to become critical to create a point of differentiation.
00:29 MIN

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Stephanie Cox: I'm Stephanie Cox and this is Mobile Matters.

We're back with another “From The Cutting Room Floor” episode this week on Mobile Matters, and we're hearing from the VP of Digital Acceleration at Campbell Soup Company Matt Pritchard again. When I had the pleasure of having Matt on as a guest on Mobile Matters, we talked a lot about what it takes to be a true modern marketer today and why it's so important for all of us to put the customer at the heart of everything that we do. I also have a chance to ask him about where he thought the future of mobile was headed, but I couldn't get his response in the first episode. Take a listen to what he thinks we're doing in the future.

Think about the future of mobile...where do you think all this is headed if you had a crystal ball and you were trying to look at the next five years look like for marketing?

Matt Pritchard: Well, If I could answer that I would be answering this podcast in the Caribbean somewhere probably rather than, Camden, New Jersey. Listen I think what’s going to happen is there’s going to be more and more change and we don't know where it's going. But we do know is that interconnectivity between devices and consumers or humans is going to keep getting more and more complex but more and more automated to allow us to focus on the things that matter. And I think from a consumer perspective in our consumer world, but I also mean from a business perspective, I think technology is going to have big, challenging data and is going to have a big impact when we go about our daily jobs and our daily lives.

The other thing I'd say is you know with all of that around though I go back to where we started our conversation. The fundamental job of marketing is to generate demand and that through understanding your consumers better than anyone else. And I think the legacy companies including our own are going to keep going through changes around you know new markets, new entrants, direct to consumer. All of those things those changes aren't going to stop. We've got to become more and more agile and be able to react to those things quicker and be ready to look outside and learn from other industries as opposed to just the direct competition.

So we're going to look at learning being agile focusing on new entrants and then leveraging the opportunities that come to life.

I don't think anybody knows where that's going. What I do know is data is going to become even more important, personalization or customization is going to become critical to creating a point of differentiation.  And put that on the backdrop of increasing regulation and consumer scrutiny around privacy, so consumer trust in brands is actually going to be critical as we go forward because as consumers we are going to choose those brands we trust. And I believe the brands we trust would be willing to share more information with it.

Stephanie Cox: I'm Stephanie Cox and you've been listening to Mobile Matters. If you haven't yet, be sure to subscribe, rate, and review this podcast. Until then be sure to visit Lumavate.com and subscribe to get more access to thought leaders, best practices, and all things mobile.