Strong Opinions 007: Why You're Missing Out If You're Not Using SMS

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This is a podcast episode titled, Strong Opinions 007: Why You're Missing Out If You're Not Using SMS. The summary for this episode is: <p>OK, let's be honest: if we're not utilizing text to communicate with our customers, we're missing out big time. Think about it! An average of 98% of text messages are read. NINETY-EIGHT PERCENT! Wouldn't we kill to have that kind of open rates on any given email campaign? On today's episode of Strong Opinions, I'm doing a deep dive into how you can get started with your first SMS campaign, and think differently about SMS if you're already doing it. </p>

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OK, let's be honest: if we're not utilizing text to communicate with our customers, we're missing out big time. Think about it! An average of 98% of text messages are read. NINETY-EIGHT PERCENT! Wouldn't we kill to have that kind of open rates on any given email campaign? On today's episode of Strong Opinions, I'm doing a deep dive into how you can get started with your first SMS campaign, and think differently about SMS if you're already doing it.