Lumavate

We had BIG plans for the podcast at the beginning of 2020. We were going to completely change the podcast brand, overhaul the show focus, and so much more. And we had only planned on taking a hiatus for a few months at the beginning of the year and then coming back with the new podcast in the spring. Let’s just say 2020 hasn’t gone exactly as planned for the podcast or anyone’s marketing plans overall. The good news is that we’re finally ready to introduce you to our new podcast brand that is countless months in the making...REAL MARKETERS. Each week, we’re going to interview marketers who move fast, ask for forgiveness rather than permission, get sh*t done, have tons of crazy ideas, and drive incredible results. Trust us...it’s going to be the best 30 minutes of your week.

Introducing Real Marketers

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About Lumavate

This isn’t your typical marketing podcast. It’s for REAL Marketers. The ones who move fast, ask for forgiveness not permission, obsess about driving results, and actually get sh*t done.

Each week, we’ll have a REAL Marketer on the show to share their truths about marketing including what works, what doesn’t, and what they still don’t know. Consider it your 30 minute deep dive with some of the best marketers in the world who are holding nothing back. 

REAL MARKETERS

Keeping up with emails, Slack notifications, texts, etc. is overwhelming. That's why it's so important to be an advocate for your audience so you can provide them with the content they truly need.&nbsp; In this episode, we chat with Jay Kern, Senior Communications Manager at Roche. Jay is an innovative communications professional with more than 20 years of experience. Prior to his current role, Jay held marketing leadership roles at John Wiley and Sons. We're talking about treating internal communications like a nurture track, how to solicit feedback from employees, how to meet your audience where they're at, and so much more.&nbsp; Resource mentioned:Roche: http://www.roche.com/

Jay Kern is the Senior Communications Manager at Roche. Jay is an innovative communications professional with more than 20 years of experience. Prior to his current role, Jay held marketing leadership roles at John Wiley and Sons.

Jay Kern

Senior Communications Manager at Roche

In this episode, we chat with Jay Kern, Senior Communications Manager at Roche, about treating internal communications like a nurture track, how to solicit feedback from employees, how to meet your audience where they're at, and so much more. 


Becoming an Advocate for Your Audience

What works for you may not work for everyone else. And guess what? That's okay. Setting up boundaries, especially as marketers, is the key in maintaining a work-life balance. In this episode, we chat with Amanda Goetz, Founder and CEO of House of Wise. Amanda has 15 years of marketing experience overseeing brand and product marketing at various organizations. She's previously worked at Teal, The Knot, and founded a technology startup intended for the wedding industry. We're chatting about how being a marketing leader prepared Amanda for the CEO role, shifting one's mindset beyond the 9-5, tips on personal branding, and so much more. Resource mentioned:House of Wise: http://houseofwise.co/ Listeners can use code REALMARKETERS for 20% off their House of Wise order

Amanda Goetz is the Founder and CEO of House of Wise. Amanda has 15 years of marketing experience overseeing brand and product marketing at various organizations. She's previously worked at Teal, The Knot, and founded a technology startup intended for the wedding industry.

Amanda Goetz

Founder and CEO of House of Wise

In this episode, we chat with Amanda Goetz, Founder and CEO of House of Wise, about how being a marketing leader prepared Amanda for the CEO role, shifting one's mindset beyond the 9-5, tips on personal branding, and so much more. 


Finding a Work-life Balance as a Founder, CEO, and Mom

If you're focused on creating thoughtful experiences, not concerned about volume gain, and are results-driven, then you may just be the embodiment of the modern day marketer.&nbsp; In this episode, we're chatting with Brett McGrath, Vice President of Marketing at The Juice. Brett has spent the past 12 years in the B2B SaaS industry in various marketing functions and leadership roles. Brett believes the content marketing function is the catalyst for change in B2B marketing and spends his days learning from other marketers on the 3C (Curating Content Creators) Podcast. In addition to his current role, Brett's evenings consist of creating content in the sports cards industry with his show Stacking Slabs. We're talking about what defines a modern day marketer, why marketers should be invested in the long game, why marketers don't need to track every dollar, and so much more.&nbsp; Resource mentioned: The Juice: https://www.thejuicehq.com/

Brett McGrath is the Vice President of Marketing at The Juice. Brett has spent the past 12 years in the B2B SaaS industry in various marketing functions and leadership roles. Brett believes the content marketing function is the catalyst for change in B2B marketing and spends his days learning from other marketers on the 3C (Curating Content Creators) Podcast. In addition to his current role, Brett's evenings consist of creating content in the sports cards industry with his show Stacking Slabs, and is always looking for rare Peyton Manning cards that he doesn’t already own.

Brett McGrath

Vice President of Marketing at The Juice

In this episode, we're chatting with Brett McGrath, Vice President of Marketing at The Juice about what defines a modern day marketer, why marketers should be invested in the long game, why marketers don't need to track every dollar, and so much more. 


Defining the Modern Day Marketer

There's a time and a place for a rebrand. But changing the organization's logo isn't the silver bullet we think it is. In this episode, we're welcoming back Connie Glover, Senior Marketing Manager at Trava, and Principal Owner of CMarie Marketing Studio. Connie is an accomplished marketing communications, PR, and sales leader who has an impressive career bringing visibility to companies and brands to life.&nbsp; We're talking about why logos aren't exactly a rebrand, examples of good rebrands (and ones that missed the mark), how to determine when you should rebrand, and so much more. Resource mentioned:Trava: https://www.travasecurity.com

Connie Glover is the Senior Marketing Manager at Trava, and Principal Owner of CMarie Marketing Studio. Connie is an accomplished marketing communications, PR, and sales leader who has an impressive career bringing visibility to companies and brands to life. 

Connie Glover

Senior Marketing Manager at Trava and Principal Owner of CMarie Marketing Studio

In this episode, we're welcoming back Connie Glover, Senior Marketing Manager at Trava, and Principal Owner of CMarie Marketing Studio to talk about why logos aren't exactly a rebrand, examples of good rebrands (and ones that missed the mark), and how to determine when you should rebrand.



Rebranding Isn't a Silver Bullet

In this episode, we're welcoming back Connie Glover, Senior Marketing Manager at Trava, and Principal Owner of CMarie Marketing Studio to talk about why logos aren't exactly a rebrand, examples of good rebrands (and ones that missed the mark), and how to determine when you should rebrand.


A lot of us talk about wanting to narrow down our to-do list. But actually implementing it? That's another story...until now. In this episode, we chat with Jon Falker, Director of Marketing for Prime Data Centers. Jon brings over a decade of B2B and B2C marketing leadership to Prime, from small SaaS startups to Fortune 100 tech bellwethers like Intel. As a serial marketing team of one, Jon has experience leading all aspects of marketing, including branding, messaging, strategic positioning, profitable revenue growth, customer feedback, CRO, PR, SEO, and much more. We're talking about how to actually start prioritizing your workload, how to justify getting more resources, what makes a good boss, and so much more. Resource mentioned:Prime Data Centers - http://www.primedatacenters.com

Jon Falker is the Director of Marketing for Prime Data Centers, a wholesale data center developer, and operator. Jon brings over a decade of B2B and B2C marketing leadership to Prime, from small SaaS startups to Fortune 100 tech bellwethers like Intel. As a serial marketing team of one, Jon has experience leading all aspects of marketing, including branding, messaging, strategic positioning, profitable revenue growth, customer feedback, CRO, PR, SEO, and much more.

Jon Falker

Director of Marketing at Prime Data Centers

In this episode, we chat with Jon Falker, Director of Marketing for Prime Data Centers, about how to actually start prioritizing your workload, how to justify getting more resources, what makes a good boss, and so much more.


Practicing Ruthless Prioritization

It can be tough to decide when your organization should go through a rebran. That's why we're pulling back the curtain on a huge rebrand during this week's episode. In this episode, we chat with Mary Catharine Grau, Vice President of Brand and Communications at Resultant. In her current role, Mary Catharine leads a team of marketers, writers, designers, and brand strategists to craft and share stories with the world about Resultant's people, work, and mission. Mary Catharine started at Resultant in 2014 and was previously at organizations including Well Done Marketing and Harrison College. We're talking about what questions to ask stakeholders before a rebrand, the story behind an organization's name change, what happened on launch day, and so much more. Resource mentioned: Resultant - https://resultant.com

Mary Catharine Grau is the Vice President of Brand and Communications at Resultant. In her current role, Mary Catharine leads a team of marketers, writers, designers, and brand strategists to craft and share stories with the world about Resultant's people, work, and mission. Mary Catharine started at Resultant in 2014 and was previously at organizations including Well Done Marketing and Harrison College.

Mary Catharine Grau

Vice President of Brand and Communications at Resultant

In this episode, we chat with Mary Catharine Grau, Vice President of Brand and Communications at Resultant, about what questions to ask stakeholders before a rebrand, the story behind an organization's name change, what happened on launch day, and so much more.


Pulling Back the Curtain on a Rebrand

There is no viral button for marketing or product-led growth (PLG). Fortunately, there are a number of ways to get users to feel that "aha" moment from your product.&nbsp; In this episode, we chat with Martin "Gonto" Gontovnikas, Co-Founder and General Partner at HyperGrowth Partners. Gonto is a software engineer turned marketer and has made a career of combing his passions to create an "engineering thinking" model to marketing. Prior to his current role, Gonto led the marketing team at Auth0 for seven years.&nbsp; We’re talking about the mistakes companies make when first switching to product-led growth (PLG), how to delight your users, growth teams, and so much more.&nbsp;

In this episode, we chat with Martin "Gonto" Gontovnikas, Co-Founder and General Partner at HyperGrowth Partners. Gonto is a software engineer turned marketer and has made a career of combing his passions to create an "engineering thinking" model to marketing. Prior to his current role, Gonto led the marketing team at Auth0 for seven years. 

Martin "Gonto" Gontovnikas

Co-Founder and General Partner at HyperGrowth Partners 

In this episode, we chat with Martin "Gonto" Gontovnikas about the mistakes companies make when first switching to product-led growth (PLG), how to delight your users, growth teams, and so much more. 


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