The Changing Landscape of Security Marketing with Gautam Mehandru, CMO of Illumio

This is a podcast episode titled, The Changing Landscape of Security Marketing with Gautam Mehandru, CMO of Illumio. The summary for this episode is: <p>In this episode, we speak to Guatam Mahandru, the CMO of Illumio, a cybersecurity company based in Seattle. They discuss the evolution of marketing in the B2B tech sphere, the creation of new categories of solutions, and the importance of targeting the right customer for their business model. Guatam explains the changing landscape of the market, the role of a modern CMO, and the importance of a strategic and data-driven approach in managing marketing operations. He also discusses the growth and expansion strategy for Illumio.</p><p>Learn more about <a href="https://www.linkedin.com/in/gautammehandru">Gautam Mehandru</a></p><p>Learn more about <a href="https://www.illumio.com/">Illumio</a></p><p>Follow Peter Mahoney on <a href="https://twitter.com/nerdcmo">Twitter</a> and <a href="https://www.linkedin.com/in/pemahoney">LinkedIn</a></p><p>Learn more about Peter’s company, <a href="https://www.accelerat.us/">Acceleratus</a></p><p>Learn more about <a href="https://planful.com/marketing/">Planful for Marketing</a></p><p>Join <a href="https://thenextcmo.com/">The Next CMO Community</a></p><p>Recommend a guest for <a href="https://thenextcmo.com/the-next-cmo-podcast/">The Next CMO podcast</a></p><p>Produced by <a href="https://www.podforte.com/">PodForte</a></p>