Episode 86: The Bridge Between Brand and Experience

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This is a podcast episode titled, Episode 86: The Bridge Between Brand and Experience. The summary for this episode is: <p>You’ve got brand. You’ve got customer and member experience. But are you focusing enough on the link between the two?&nbsp;</p><p><br></p><p>We’re talking bridges here, folks. And joining me to offer his expert advice on what steps financial institutions can take is Co-Founder and President of InnerView Group, Chris Wallace—this week on CRMNEXT’s Banking on Experience.&nbsp;</p><p><br></p><p>Topics we covered include:&nbsp;</p><ul><li>Biggest misconceptions about experience in the financial world</li><li>The role that brand plays&nbsp;</li><li>Measuring experience: foundational steps for FIs&nbsp;</li><li>How your FI can manage branding experience more effectively</li><li>Who owns experience in your org&nbsp;</li><li>Technology’s Role&nbsp;</li><li>And more&nbsp;</li></ul><p><br></p><p><em>Stay in touch with Banking on Experience by listening on </em><a href="https://podcasts.apple.com/us/podcast/banking-on-experience/id1505808264" rel="noopener noreferrer" target="_blank"><em>Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/0SsuALIiOHsDCQSLYcH0nb" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or our </em><a href="https://go.crmnext.com/content-library/" rel="noopener noreferrer" target="_blank"><em>website</em></a><em>.</em></p><p><br></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Banking on Experience in your favorite podcast player.</em></p><p><br></p>

DESCRIPTION

You’ve got brand. You’ve got customer and member experience. But are you focusing enough on the link between the two? 


We’re talking bridges here, folks. And joining me to offer his expert advice on what steps financial institutions can take is Co-Founder and President of InnerView Group, Chris Wallace—this week on CRMNEXT’s Banking on Experience. 


Topics we covered include: 

  • Biggest misconceptions about experience in the financial world
  • The role that brand plays 
  • Measuring experience: foundational steps for FIs 
  • How your FI can manage branding experience more effectively
  • Who owns experience in your org 
  • Technology’s Role 
  • And more 


Stay in touch with Banking on Experience by listening on Apple Podcasts, Spotify, or our website.


Listening on a desktop & can’t see the links? Just search for Banking on Experience in your favorite podcast player.



Today's Host

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James Gilbert

|Head of Marketing

Today's Guests

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Chris Wallace

|Co-Founder and President of InnerView Group