This is a podcast episode titled, 783. Why Customer Experience Defines Your Brand. The summary for this episode is: These days, everybody wants to measure marketing success like sales. The obsession with attribution means that brand has gotten a bad rap. But the best marketers out there are the ones never lost sight of the power of brand. In this Takeover episode, host Casey Cheshire speaks with Sam Jacobs, Founder of Revenue Collective and host of the Sales Hacker Podcast, about why brand matters more than ever.