This is a podcast episode titled, 781. How Account Pursuit Differs from ABM. The summary for this episode is: As a marketer, you’ve probably faced some misunderstanding about what you do — probably from your colleagues in sales.
Marketers can lament about being misunderstood…
Or they can take ownership of their role.
In this Takeover episode, host Casey Cheshire speaks with Tracy Eiler, CMO at Alation, about how an “account pursuit” approach can help marketers take ownership of their role and perceptions about it.