Lumavate

👀  The advice Lauren wishes she knew before becoming CMO

<p>One size does not fit all and neither does the role of a Chief Marketing Officer, especially in today's rapidly changing world. In this episode, we chat with Lauren Kelly, Chief Marketing Officer at ThoughtExchange. Lauren is an experienced marketing leader holding previous leadership roles at Dell and PepsiCo. We’re talking about expectations of the CMO, where to focus your efforts, why more marketers should take on product management, and so much more.</p>

Lauren Kelly is the Chief Marketing Officer at ThoughtExchange. Lauren is an experienced marketing leader who has held previous leadership roles at Dell and PepsiCo.

Lauren Kelly

Chief Marketing Officer at ThoughtExchange

In this episode, we chat with Lauren Kelly, CMO at ThoughtExchange about expectations of the CMO, where to focus your efforts, why more marketers should take on product management, and so much more.


The Evolving Role of a CMO

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About Lumavate

This isn’t your typical marketing podcast. It’s for REAL Marketers. The ones who move fast, ask for forgiveness not permission, obsess about driving results, and actually get sh*t done.

Each week, we’ll have a REAL Marketer on the show to share their truths about marketing including what works, what doesn’t, and what they still don’t know. Consider it your 30 minute deep dive with some of the best marketers in the world who are holding nothing back. 