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Episode 847  |  55:38 min

847. Aligning Your ABM Strategy w/ Company Goals

Episode Thumbnail
Episode 847  |  55:38 min  |  05.03.2021

847. Aligning Your ABM Strategy w/ Company Goals

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This is a podcast episode titled, 847. Aligning Your ABM Strategy w/ Company Goals. The summary for this episode is: <p><span style="color: rgb(0, 0, 0); background-color: transparent;">In this episode, Sangram brings on ABM thought leaders </span><a href="https://www.linkedin.com/in/amber-bogie/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Amber Bogie</a><span style="color: rgb(0, 0, 0); background-color: transparent;">, Advance ABM Leader at </span><a href="https://www.linkedin.com/company/peak-community/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">PeakCommunity</a><span style="color: rgb(0, 0, 0); background-color: transparent;">, and </span><a href="https://www.linkedin.com/in/jennifer-leaver/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Jennifer Leaver</a><span style="color: rgb(0, 0, 0); background-color: transparent;">, Senior Marketing Manager at </span><a href="https://www.linkedin.com/company/bazaarvoice/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Bazaarvoice</a><span style="color: rgb(0, 0, 0); background-color: transparent;">, to share their award winning marketing insights, successful campaign results and more.</span></p><p><br></p><p>They also discuss:</p><ul><li><span style="background-color: transparent;">Defining and measuring ABM</span></li><li><span style="background-color: transparent;">When there’s no marketing and sales alignment, ABM fails</span></li><li><span style="background-color: transparent;">Their preferred marketing tech stacks</span></li><li><span style="background-color: transparent;">Engagement and enablement plans&nbsp;</span></li><li><span style="background-color: transparent;">Aligning your ABM strategy with company goals&nbsp;</span></li><li><span style="background-color: transparent;">Answers to listener questions via live chat</span></li></ul><p><br></p><p><em style="color: rgb(0, 0, 0); background-color: transparent;">Like what you hear? For more episodes like this one find us </em><a href="http://demandgenradio.com/e/127-career-lessons-from-an-accomplished-cmo/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>on our website</em></a><em style="color: rgb(0, 0, 0); background-color: transparent;">, </em><a href="https://podcasts.apple.com/us/podcast/demandgen-radio/id1148693735" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>on Apple Podcasts or </em></a><a href="https://open.spotify.com/show/3uxvu4xUQzMkMBphyN0277" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);"><em>Spotify</em></a>.</p>